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Driven by Concert Goers Need for Comfortable Seating, Outdoor Furnishings Leader Arden Launches Exclusive Red Rocks Cushion With Denver Artists
Inspired by the venue’s lack of comfortable seating, the cushioned stadium seat is available at the storied Red Rocks Amphitheatre beginning April 23 PRESS
About this update from Central Garden & Pet Company
[{"type":"text","content":"\nInspired by the venue’s lack of comfortable seating, the cushioned stadium seat is available at the storied Red Rocks Amphitheatre beginning April 23\n\nPRESS KIT HERE\n\n DENVER--(BUSINESS WIRE)--\nLeading outdoor furnishings brand Arden, part of the Central Garden & Pet Company portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is bringing comfort and style to Red Rocks Amphitheatre with the launch of an exclusive, artist-designed Red Rocks Cushion. Created in collaboration with local Denver artist duo Magik Studios, the custom cushion, inspired by the colors of Red Rocks, blends functionality with artistic expression, offering concertgoers a comfortable seating solution throughout the 2025 Red Rocks season. Available exclusively at Red Rocks from April through November, the cushion pays tribute to the venue’s stunning natural landscape while addressing a longstanding challenge—uncomfortable seating at the iconic amphitheater.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250423302303/en/OUTDOOR FURNISHINGS LEADER ARDEN LAUNCHES EXCLUSIVE RED ROCKS CUSHION WITH DENVER ARTISTS\nExclusive Launch & Live Event Activation\n\nThe Red Rocks Cushion officially debuts on April 23, 2025, with a special activation at 19 select Red Rocks concerts, including:\n\n\nMay 1 – Tina Fey & Amy Poehler\n\n\nMay 5 – Forrest Frank\n\n\nMay 9 – Turnpike Troubadours\n\n\nMay 24 – Brad Paisley\n\n\nMay 27 – The Black Keys\n\n\nJune 7 – Big Head Todd and The Monsters\n\n\nJune 14 – James Taylor & His All-Star Band\n\n\nJune 16 – Lindsey Stirling\n\n\nJune 18 – Alison Krauss & Union Station\n\n\nMore to be announced!\n\n\n\"We saw a clear need—concertgoers love Red Rocks, but the seating can be tough for long shows,” said Carrie Belcher, Director of Marketing and Advertising at Arden. “The Red Rocks Cushion is a simple yet impactful solution that blends ergonomic support with stunning, venue-inspired artwork that allows fans to enjoy the full experience.”\n\nA Concertgoer-First Innovation\n\nAfter learning that many attendees leave Red Rocks with sore backs and legs, Arden designed the Red Rocks Cushion specifically to improve comfort for long concerts under the stars. Featuring vibrant artwork inspired by Red Rocks’ colors and energy, the cushion’s design is both visually striking and practical.\n...