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Celsius to Exhibit at Annual NACS Show in Chicago, October 6-8th, 2021
88% Growth in Convenience Store Locations Over TTM BOCA RATON, Fla., Oct. 5, 2021 /PRNewswire/ -- Celsius Holdings, Inc., (Nasdaq: CELH), maker of the leading
About this update from Celsius Holdings, Inc.
[{"type":"text","content":"88% Growth in Convenience Store Locations Over TTM\n\n\nBOCA RATON, Fla., Oct. 5, 2021 /PRNewswire/ -- Celsius Holdings, Inc., (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, today announced that the company will exhibit in booth #1466 at the annual NACS (The National Association of Convenience Stores), show from October 6-8th, held at McCormick Place in Chicago, Illinois.\n\n \n \n \n \n \n \n\n \nJohn Fieldly, President, Chairman and CEO commented, \"Our entire team is excited for the return to the in person format for this year's NACS show. The convenience channel represents the single largest opportunity for Celsius as it represents approximately 70% of all energy drink sales in the US. The NACS show consistently provides the greatest opportunity for key players to gain new and expanded distribution in this channel, which we believe will further augment our accelerated growth in the energy category. Over the trailing twelve months (TTM), this channel has represented the largest percentage growth in terms of both ACV and doors added for Celsius and we expect this trend to continue. Specifically, Celsius has increased our store count in this channel by 88% over the last year from 25,753 stores to our current count of over 48,000 locations. Key retailers driving the 88% convenience store growth rate over the past year include over 1,500 new Circle K locations, 1,500 Murphy USA locations, approximately 650 Pilot Flying J locations, and 2,000 additional 7 Eleven locations.\"\nMr. Fieldly continued, \"We have had a corresponding increase in our Convenience Channel ACV over the last twelve months, increasing to 37.7% as of October 1, 2021, from 20.3% a year ago. While we have begun to see the financial impacts of this increase, a significant portion of these additions have been added over the last few months and are not materially reflected in our most recent second quarter 2021 financial results. These store additions and ACV increases provide significant momentum going into NACS to drive new 2022 spring reset additions in the c-store channel. We look forward to fully recognizing our recent additions and optimizing their distribution to fully reflect the gains over the second half of 2021. This is in conjunction with further potential gains in the convenience category with the upcoming spring resets, which hav...