Business
Celsius Holdings, Inc. Announces Massive Nationwide Expansion into Over 10,000 Drug Store Channel Locations
BOCA RATON, Fla., April 4, 2019 /PRNewswire/ -- Celsius Holdings Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, today announced a
About this update from Celsius Holdings, Inc.
[{"type":"text","content":"BOCA RATON, Fla., April 4, 2019 /PRNewswire/ -- Celsius Holdings Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, today announced a nationwide expansion with a previously announced drug store customer following a successful 500+ store test which will now be available in over 7,000 new locations. In addition, Celsius will be launching into approximately 3,000 new store locations with a separate national drug store chain. \n\n \n\"The drug store channel is rapidly becoming a significant growth driver for Celsius after our initial roll out last year in 500 select locations. With today's announcement, Celsius has expanded to approximately 10,000 stores in the drug store channel which will now carry our award-winning, healthy beverages, capitalizing on growing consumer demand for products that support a healthier, more active lifestyle. This expansion leverages the increased focus the drug store channel has placed on offering products for the health-conscious consumer,\" commented John Fieldly, President and Chief Executive Officer of Celsius Holdings, Inc. \"Celsius aligns perfectly with our drug channel partners' commitment to the health and wellness of their customers, and we are eager to further expand our brand in this market.\"\nUnder the arrangement with our new customer, Celsius will source a variety of flavors to their stores, including its Sparkling Orange, Sparkling Watermelon, and Sparkling Kiwi Guava, as well as its CELSIUS HEAT™ Blueberry Pomegranate and Strawberry Dragonfruit which will be placed within in-store coolers. Celsius has received its first order for product, which is expected to deliver in the second quarter of 2019.\nThe expansion into approximately 7,000 new locations with our previously announced customer will occur throughout the month of April. \nAbout Celsius Holdings, Inc.Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company that has a branded portfolio consisting of two beverage lines; each offering proprietary, functional, healthy-energy formulas that are clinically-proven to offer significant health benefits to its users.* The CELSIUS® Original Line comes in nine delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available in single-serve powder packets in four on-the-go, enjoyable flavors. The CELSIUS® Stevia Line is ...