Business
Celsius Announces New Kiwi Guava Lime Flavor of On-The-Go Powdered Sticks
Exclusive Launch with Nation's Largest Retailer in 2,750 Locations Additional Expansion with Largest U.S. Grocery Chain in 1,100 Locations BOCA RATON, Fla.,
About this update from Celsius Holdings, Inc.
[{"type":"text","content":"Exclusive Launch with Nation's Largest Retailer in 2,750 Locations\n Additional Expansion with Largest U.S. Grocery Chain in 1,100 Locations\n\n\nBOCA RATON, Fla., Oct. 29, 2020 /PRNewswire/ -- (Nasdaq: CELH) Celsius Holdings Inc., maker of the leading global fitness drink, CELSIUS®, today announced the exclusive launch of Kiwi-Guava-Lime flavored, On-The-Go Powdered Sticks at 2,750 Walmart locations. In addition, the company has expanded their flavor offerings through Kroger at 1,100 locations nationwide.\n\n \n \n \n \n \n \n\n \nThe Kiwi-Guava-Lime flavored, On-The-Go Powdered Sticks launched exclusively with Walmart. This new flavor is in addition to their Berry and Orange flavored powdered sticks already available at 2,750 locations and follows the company's initial launch of their CELSIUS® line at 1,500 Walmart locations announced in March of this year.\nOn-The-Go Powdered Sticks sales have continued to increase significantly and the new flavor brings the total SKU's for the line to six. In addition to the Walmart launch of the new flavor, the company has expanded distribution for On-The-Go sticks with additional retailers including over 1,200 Publix grocery stores with five SKU's and new distribution through Europa, which services the gym channel, Vitamin Shoppe and HEB. On-The-GO Powder Sticks are increasing the CELSIUS® usage occasion, with its versatile convenient packaging. In addition, the Company has seen a growing trend with consumers enhancing smoothies with this great tasting line as consumers look for more function out of the foods they consume. This product offer is truly disruptive and adds versatility to our portfolio as it also enables consumers to tailor the flavor and taste of CELISIUS® to their specific preferences and liking. \nCelsius also announced the expansion of their CELSIUS® line with the addition of 1,100 Kroger locations in the beverage aisle across three new SKU's. The company initially launched their drink line with Kroger in October of 2019 and now has 7 to 10 SKU's depending on the location, while also increasing in store marketing with secondary displays to highlight the continued expansion throughout the chain. \nThe latest SPINS third party data (Shelf Stable Energy & Functional Beverages) for the 52 weeks ended October 4, 2020, indicates CELSIUS'® sales growth has continued to accelerate...