Business
CEAT Kicks Off the Next Big Move in Off-Highway Mobility - CAMSO Brand Compact Construction Equipment Business Joins the Journey
CEAT Limited has made a substantial advancement in its Off-Highway Tyres (OHT) growth strategy by officially acquiring Michelin Group's CAMSO Construction Compact Line Business, including their Sri Lanka-based Midigama plant and Casting Product plant in Kotugoda. This transaction also grants CEAT global ownership of the CAMSO brand, which will be permanently assigned across categories after a three-year licensing period.
About this update from Ceat Limited
[{"type":"text","content":"COLOMBO, Sri Lanka, Sept. 3, 2025 /PRNewswire/ -- CEAT Limited has made a substantial advancement in its Off-Highway Tyres (OHT) growth strategy by officially acquiring Michelin Group's CAMSO Construction Compact Line Business, including their Sri Lanka-based Midigama plant and Casting Product plant in Kotugoda. This transaction also grants CEAT global ownership of the CAMSO brand, which will be permanently assigned across categories after a three-year licensing period.","length":478,"tagName":"p"},{"type":"image","alt":"L–R: Ravi Dadlani, CEO and MD, CEAT Kelani Holdings; Devika Lal, First Secretary (Economic and Commercial), High Commission of India, Colombo; Arnab Banerjee, MD and CEO, CEAT Ltd, India; H.E. Santosh Jha, High Commissioner of India to Sri Lanka; Amit Tolani, CEO, CEAT Specialty.","displaySize":"","headline":null,"caption":"L–R: Ravi Dadlani, CEO and MD, CEAT Kelani Holdings; Devika Lal, First Secretary (Economic and Commercial), High Commission of India, Colombo; Arnab Banerjee, MD and CEO, CEAT Ltd, India; H.E. Santosh Jha, High Commissioner of India to Sri Lanka; Amit Tolani, CEO, CEAT Specialty.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":295,"url":"https://media.zenfs.com/en/prnewswire.com/815047f9c6e5c1e1214a06c4344ed04d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/JPnmmuFGmgjJhtdFa.3XDg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUyMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/815047f9c6e5c1e1214a06c4344ed04d","width":400,"height":295}}},{"type":"text","content":"CEAT's acquisition of CAMSO brand marks a major milestone in its journey to becoming a leading global player in the high-margin OHT segment. Over the past decade, CEAT has built a strong agricultural portfolio, and with CAMSO's expertise in compact construction equipment tracks and tyres, and equity in EU and North America, the combined strengths open doors to over 40 global OEMs and premium international OHT distributors, accelerating its vision to be a global leader in Off-Highway mobility. Michelin will exit from activities related to compact line bias tyres and construction tracks.","length":600,"tagName":"p"},{"type":"text","content":"CEAT also announced a US$171 million investment in Sri Lanka over the next three years, securing 1,483 jobs and strengthening the nation&#...