Business
Flower by Edie Parker Announces Exclusive Partnership with Verano to Launch Cannabis Line in Florida with Campaign Starring Miami Native and Grammy-Nominated Rapper JT
NEW YORK, NY, & CHICAGO, IL, Nov. 11, 2025 (GLOBE NEWSWIRE) -- Edie Parker (the “Company”), a leading female founded, female operated lifestyle brand merging the worlds of fashion and cannabis, today announced an exclusive partnership with Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO) (“Verano”), one of the largest multi-state cannabis companies in the U.S., to launch Flower by Edie Parker’s premium cannabis products and design-forward accessories in Florida, including 0.5 Petal Puffer all
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[{"type":"image","alt":"Verano Holdings Corp.","displaySize":"","headline":null,"caption":"Verano Holdings Corp.","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":59,"url":"https://media.zenfs.com/en/globenewswire.com/32033474c96643fad67be887b41ff8a5"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/VnE1sMZCJeFtnuDFHNBaJw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTgzO2NmPXdlYnA-/https://media.zenfs.com/en/globenewswire.com/32033474c96643fad67be887b41ff8a5","width":300,"height":59}},"lazy":false},{"type":"text","content":"NEW YORK, NY, & CHICAGO, IL, Nov. 11, 2025 (GLOBE NEWSWIRE) -- Edie Parker (the “Company”), a leading female founded, female operated lifestyle brand merging the worlds of fashion and cannabis, today announced an exclusive partnership with Verano Holdings Corp. (Cboe CA: VRNO) (OTCQX: VRNO) (“Verano”), one of the largest multi-state cannabis companies in the U.S., to launch Flower by Edie Parker’s premium cannabis products and design-forward accessories in Florida, including 0.5 Petal Puffer all-in-one vapes and 1g vape cartridges, across Verano’s 82 Florida MÜV dispensaries.","length":586,"tagName":"p"},{"type":"text","content":"For the launch, Flower by Edie Parker tapped Miami native and Grammy nominated rapper JT as the face of “High in the 305”- a campaign that pairs the brand's bold aesthetic with the artist’s equally unapologetic style and Florida roots.","length":239,"tagName":"p"},{"type":"text","content":"“We’re thrilled to partner with Verano, one of the industry’s leading companies both in Florida and on a national level,” said Brett Heyman, Founder and Creative Director of Flower by Edie Parker. “We have a strong existing customer base in Florida through our heritage handbag and smoking accessory business, and we’re excited to be expanding our footprint with this partnership. JT is a true Edie Parker Flower girl: confident, bold, original and cool.”","length":455,"tagName":"p"},{"type":"text","content":"“We’re excited to partner with Flower by Edie Parker and bring their beloved brand to MÜV dispensaries all across Florida,” said David Spreckman, Verano Chief Marketing Officer. “Brett and the team have built an authentic, culturally relevant brand that has the unique ability to attract consumers across generations, and we look forward to introducing Florida patients to their vibrant pro...