Business
CBDD Announces Partnership with Tokem App to Build Europe's Largest Cannabis and Vape Rewards Platform
CBDD Announces Partnership with Tokem App to Build Europe's Largest Cannabis and Vape Rewards Platform.
About this update from Cbd Of Denver Inc.
[{"type":"text","content":"Denver, Colorado--(Newsfile Corp. - November 9, 2022) -  CBD of Denver (OTC Pink: CBDD) (Mellow Enterprise), announces it has signed a letter of intent to be the exclusive European license partner for the Tokem technology. The app is a blockchain built platform which rewards consumers with native cryptocurrencies when shopping at their favorite cannabis authorized retailers.The technology unlocks a new avenue to incentivise consumers of cannabis, CBD and vape related products with a loyalty and rewards programme unlike anything else currently on the market in Europe. This enhances CBDD's strategy for building out an advanced network of retail partners across Europe and the U.K. Tokem is a purpose built web3 application, with its own cryptocurrency and NFTs, that are both issued as rewards and enhancements to users' shopping experience. In North America, the platform currently incentives dispensaries, and other cannabis related retailers, by offering them a unique way to improve customer loyalty. Additionally, retailers and staff are rewarded by the platform through NFTs & cryptocurrencies, much like consumers are. This enables retailers to offer discounts to their most loyal customers.CBDD will pilot the program with Tokem, allowing them to enlist European retailers and consumers to amplify cannabis marketing on the continent. Plans are in place to pilot the project in Switzerland, Germany & the UK - three of the most crypto-advanced markets in Europe.Paul Gurney, CEO of Mellow Enterprise (CBDD) said the following on the announcement: \"We've been looking at strategic avenues to cement a stronger position in the European cannabis market. With struggles to advertise and promote cannabis brands and products worldwide, we've seen an excellent opportunity to build a loyalty platform that retailers can use to incentivise their existing customer base, whilst attracting new ones.\"Gurney continued, \"After months of discussions, I'm excited to be announcing our plans to pilot this in three major European markets. We've seen the potential of the app firsthand and believe it will be a fantastic fit for a market handcuffed with advertising restrictions. The nascent legalization of adult-use cannabis across Europe makes this the perfect time to deploy this technology. We look forward to progressing with this project as we buil...