Press release
Casey's General Stores Launches New Look and Feel Reflecting Its Modern Guest Experience and Community Roots
New Des Moines-area store is first to feature refreshed visual identity and guest experience rolling out across company’s 16-state footprint ANKENY,
About this update from Caseys General Stores, Inc.
[{"type":"text","content":"\nNew Des Moines-area store is first to feature refreshed visual identity and guest experience rolling out across company’s 16-state footprint\n\n ANKENY, Iowa--(BUSINESS WIRE)--\nToday, Casey’s General Stores (Nasdaq: CASY) unveiled a fresh, new visual identity that signals the brand’s future as well its small-town roots. Casey’s is pushing forward its modern guest experience with a recent brand update to “Here For Good” and new experiences and services for guests, including a loyalty program, digital expansion and curbside pickup.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201001005138/en/The leading convenience retailer shares its new look as it offers new ways and reasons to shop at Casey's. (Photo: Business Wire).\n“For half a century, Casey’s logo has stood as a beacon for good food, convenience and community in the lives of the neighbors, friends and family that our committed team members serve every day,” said Darren Rebelez, Chief Executive Officer, Casey’s. “Embracing this heritage, we are proud to remain at the heart of every community we serve as we give guests and communities even more reasons to shop at Casey’s.”\n\nCasey’s new look and feel reflects a fresh, yet familiar feeling, featuring the company’s iconic barn with white “Casey’s” lettering that is easily recognized by guests whether they are on their daily commute, picking up their favorite pizza dinner or on a cross-country road trip.\n\nThe modern look arrives as Casey’s primes for expansion through enhanced online ordering and delivery services, curbside pickup, and Casey’s Rewards updates and promotions benefiting guests and their communities.\n\n“From our stores to our menu to our digital experience, Casey’s is delighting our guests in new and exciting ways,” said Chris Jones, Chief Marketing Officer, Casey’s. “Our new logo takes this a step further by reflecting who we are and what we stand for in a simple, more modern way that’s recognizable and familiar to all our guests.”\n\nA new location in Casey’s hometown of Ankeny, Iowa will be the first in the company’s 16-state footprint to feature the updated visual identity to match a more contemporary experience for guests inside. The new store reflects Casey’s enhanced guest experience as well as the same quality fuel, freshly baked donuts...