Press release
CarParts.com Releases National Ad Campaign and Brand Identity
Ad Highlights How CarParts.com is the Smarter Way to Shop TORRANCE, Calif.--(BUSINESS WIRE)-- Today, CarParts.com, Inc. (NASDAQ: PRTS) ("CarParts.com")
About this update from Carparts.com, Inc.
[{"type":"text","content":"\nAd Highlights How CarParts.com is the Smarter Way to Shop\n\n TORRANCE, Calif.--(BUSINESS WIRE)--\nToday, CarParts.com, Inc. (NASDAQ: PRTS) (\"CarParts.com\") announced the release of its all-new and first-ever live shot national advertising campaign, featuring the brand’s evolved look and feel. CarParts.com teased the new branding earlier this month with Front Row Motorsports and Michael McDowell ahead of the November 1st NASCAR Cup Series race at Martinsville.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201117005679/en/(Photo: Business Wire)\n“The new brand identity is all about becoming our customers’ teammates, to form a community with them,” said CarParts.com Chief Marketing Officer Houman Akhavan. “We’re here to make shopping for auto parts hassle-free and budget-friendly, and to help fuel our customers’ journeys. Whether it’s getting an essential worker to her critical job, being there for a family’s weekend getaway, or maybe just a holiday drive-through event, CarParts.com is here to get drivers from point A to point B with confidence. We want to be a part of your journey and help create memories that last.” More about the new branding is available here: https://youtu.be/VpdQO7PAsLk.\n\nAs for the ecommerce company’s new advertising campaign, it highlights how CarParts.com’s intuitive mobile shopping experience and savings of up to 50% off make CarParts.com the smarter way to shop for all of your vehicle’s repair and maintenance needs. The ad started airing today across major networks and YouTube. The full ad can be viewed here: https://youtu.be/X7HOFgoPU9c.\n\n“CarParts.com has always been about putting the customer experience first,” said CarParts.com CEO Lev Peker. “In building that experience, the first step is to put ourselves in our customers’ shoes. We understand that people need their cars, whether it’s for their jobs or just for camping trips. Waiting days for a replacement part isn’t an option, and it shouldn’t be. That’s why getting a guaranteed fit the first time is so important. Our new ad highlights how customers win when they shop with us. We’re excited to see how our customers respond.”\n\nThe ad marks another step in CarParts.com’s rapid growth. In Q3, CarParts.com’s net sales increased 69%, with gross profit more than doubling. As the c...