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CARNIVAL CRUISE LINE TO LAUNCH NEW LOYALTY PROGRAM IN 2026 DUBBED 'CARNIVAL REWARDS'™
Carnival Cruise Line announced today it will launch its new loyalty program with a cruise industry first, adding new features, new ways to earn status, new reward categories and a new name: Carnival Rewards™. The new program will take effect in June 2026, providing guests plenty of time to learn about the changes while they continue to earn status in the current Very Important Fun Person (VIFP)™ program that will be their entry point into the new program.
About this update from Carnival Plc
[{"type":"text","content":"A Cruise Industry First, the Program will Introduce a Points-Based System Featuring Personalized Perks and New Ways to Earn Status, Including Credit Card Spend","length":159,"tagName":"p","attribs":{}},{"type":"text","content":"MIAMI, June 18, 2025 /PRNewswire/ -- Carnival Cruise Line announced today it will launch its new loyalty program with a cruise industry first, adding new features, new ways to earn status, new reward categories and a new name: Carnival Rewards™. The new program will take effect in June 2026, providing guests plenty of time to learn about the changes while they continue to earn status in the current Very Important Fun Person (VIFP)™ program that will be their entry point into the new program.","length":501,"tagName":"p"},{"type":"image","alt":"Carnival Rewards will launch June 2026.","displaySize":"","headline":null,"caption":"Carnival Rewards will launch June 2026.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":133,"url":"https://media.zenfs.com/en/prnewswire.com/74c33a28c356317374aa023af9b7c87d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/.vEDXSuPaUZRJ_U2N2F4Og--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTIzNDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/74c33a28c356317374aa023af9b7c87d","width":400,"height":133}},"href":"https://mma.prnewswire.com/media/2714101/Carnival_Rewards_will_launch_June_2026.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Carnival Rewards is introducing a dual-earning structure where guests accumulate both Carnival Rewards points that can be redeemed on Carnival purchases and status qualifying stars that will determine a guest's tier status. Instead of focusing solely on the number of nights guests sail, which is the model Carnival currently follows under its VIFP program, Carnival Rewards will offer more opportunities to earn rewards and achieve higher status levels based on spend, including cruise fare and onboard activities. The new program will be closely tied to everyday spending on the co-branded credit card with Barclays – the Carnival Rewards Mastercard – giving cardmembers the opportunity to earn points and status even faster. More details on the credit card will be announced later.","length":793,"tagName":"p"},{"type":"text","content":""The evolution of our loyalty program to Carnival...