Business
CARLSBERG ASIA AND GRAB CELEBRATE YEAR TWO OF PARTNERSHIP CHAMPIONING RESPONSIBLE DRINKING IN ASIA
Carlsberg Asia and Grab, Southeast Asia's leading superapp, celebrated the second year of their strategic partnership on September 18, coinciding with Global Beer Responsible Day — an alliance that continues to reshape how consumers experience beer across the region. Launched in Q4 2024, the collaboration brings together digital innovation, premium beer experiences and enhanced consumer reach. In addition, both companies reinforced their shared commitment to promoting safe and responsible consum
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[{"type":"text","content":"SINGAPORE, Oct. 13, 2025 /PRNewswire/ -- Carlsberg Asia and Grab, Southeast Asia's leading superapp, celebrated the second year of their strategic partnership on September 18, coinciding with Global Beer Responsible Day — an alliance that continues to reshape how consumers experience beer across the region. Launched in Q4 2024, the collaboration brings together digital innovation, premium beer experiences and enhanced consumer reach. In addition, both companies reinforced their shared commitment to promoting safe and responsible consumption across the region.","length":569,"tagName":"p"},{"type":"text","content":"Rooted in a shared vision to champion moderation and zero irresponsible drinking, the partnership kicked off during the football season. It has since enabled Carlsberg Asia to own two key online-to-offline (O2O) occasions: football and responsible drinking, creating meaningful moments that connect purpose with enjoyment.","length":322,"tagName":"p"},{"type":"text","content":"This strategic partnership has already yielded significant results. From January to August 2025, there has been a 37% increase in average new Carlsberg consumers per month within the Grab ecosystem (vs. same period in 2024), 22% year-on-year growth in user numbers and average uplift of 49% in Carlsberg sales, marking a 35% year-on-year increase in overall sales.","length":364,"tagName":"p"},{"type":"text","content":"Arindam Varanasi, Commercial Vice President, Carlsberg Asia, commented: "Our partnership with Grab is a powerful expression of Carlsberg Group's Accelerate SAIL strategy in action, a key enabler of our commercial ambition in accelerating our presence in Asia. We believe that responsible drinking and enjoyment can coexist, and by leveraging the combined influence of our brands and Carlsberg's iconic partnership with Liverpool Football Club, we have amplified the crucial message of 'Celebrate Responsibly' to millions across the region. Through our joint efforts, we are not just building a brand but shaping a culture where enjoyment and mindful consumption go hand in hand."","length":710,"tagName":"p"},{"type":"image","alt":"Carlsberg Asia and Grab teams celebrating a successful and impactful year of partnership at the Grab Headquarter in Singapore.","displaySize":"","headline":null,"caption":"Carlsberg As...