Business
Latest CarGurus Brand Campaign Celebrates Life’s Big Deal Moments, Like Buying a Car
The “Big Deal” campaign pays tribute to the momentous experience of car shopping, along with the trusted digital tools from CarGurus that help consumers find
About this update from Cargurus, Inc.
[{"type":"text","content":"The “Big Deal” campaign pays tribute to the momentous experience of car shopping, along with the trusted digital tools from CarGurus that help consumers find the best deal on their big deal BOSTON, Feb. 26, 2025 (GLOBE NEWSWIRE) -- CarGurus, Inc. (Nasdaq: CARG), the fastest-growing automotive shopping site in Canada1, today announced the launch of its latest national brand campaign, “Big Deal”, recognizing the important role cars play in people’s lives. The new spots empathize with the big decisions drivers make along the buying journey, underscoring CarGurus' role in helping consumers find the best deal on their big deal. “CarGurus has helped drivers along this important journey for nearly two decades, developing the best tools and information to help consumers feel confident in their decisions,” noted Dafna Sarnoff, CarGurus Chief Marketing Officer. “As a result, CarGurus has earned the trust of millions of Canadian users who turn to our site each month to make sure they find the best deal for their needs.” CarGurus connects buyers to the best deals by providing complete vehicle history and unbiased deal ratings on a wide selection of new and used vehicles. Added tools like an easy-to-use app, price drop alerts, and the ability to start financing online enable confident decision-making in one of the biggest purchases of a person’s life. The platform also supports sellers with car pricing tools and the ability to receive an instant offer to sell their car completely online. “Although CarGurus makes the process easy with all the tools and information you need to get the best deal, we don't want to lessen the gravity of the purchase and its significant impact on people's lives,” said Carter Collins, Partner and Managing Director of Bindery. “Buying or selling a car is a huge decision, an emotional experience that we wanted to reflect in this campaign.” The “Big Deal” campaign will run across TV networks and connected TV providers. The spots will be supplemented with digital and social executions throughout the year. View the full campaign video library here. Creative Credits: CarGurus Dafna Sarnoff, Chief Marketing OfficerEvan Jones, Creative DirectorAllison Conroy, Brand Marketing DirectorCarli Riibner, Sr Brand Marketing SpecialistMaggie Meluzio, Director of Public Relations Creative and Production - Bindery Carter Collins, Par...