Business
CarGurus Underscores the “Get it With Gurus” Feeling of Confidence and Ease in New Brand Creative
Integrated campaign highlights the digital tools that empower and enable consumers to buy and sell any vehicle, anywhere, with access to the best selection
About this update from Cargurus, Inc.
[{"type":"text","content":"Integrated campaign highlights the digital tools that empower and enable consumers to buy and sell any vehicle, anywhere, with access to the best selection and price\nA Media Snippet accompanying this announcement is available by clicking on the image or link below: CAMBRIDGE, Mass., Feb. 01, 2023 (GLOBE NEWSWIRE) -- CarGurus (Nasdaq: CARG), the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles1, today released its new brand campaign tapping into consumer desire for more choice, convenience, confidence, and optimism in their buying and selling journey. The “Get it with Gurus” campaign emphasizes the powerful tools available to help consumers navigate an ever-evolving car market with certainty and ease — whether it’s giving them access to the largest selection of vehicles online, the insights and details to get a great deal when they buy or sell, or the convenience of starting their purchase online before heading to the dealer. “From researching and shopping, to buying, financing, or selling, the automotive journey is a personal, boundless adventure with no one-size-fits-all approach. The ‘Get it with Gurus’ campaign showcases that unmatched feeling of being in the driver’s seat and reaching your desired outcome with the power of trusted information, choice, and convenience at your fingertips,” said Dafna Sarnoff, Chief Marketing Officer at CarGurus. “At CarGurus, we recognize a pain point for consumers in that they are seeking more control and confidence in the shopping, buying, and selling journey. We are addressing this by providing access to vast inventory, deals, delivery optionality, and instant offers, giving consumers the unique power to do as much or as little as they want online and feel confident while doing it.” Research from CarGurus’ Consumer Insights Report shows that drivers want personalized control over every aspect of their buying and selling journey. Today’s buyers take a combination of online and in-person steps to purchase a car, and both buyers and sellers say they’d prefer to conduct even more of the process from home. Notably, buyer satisfaction remains strong despite the current challenging market conditions. In the face of rising prices and limited inventory, buyers cited an easy purchase process being the top reason for their confidence in getting a great deal....