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CareDx Wins $44.9M in Damages in False Advertising Trial Against Natera; Natera Intentionally Deceived Transplant Community
Jury Finds Natera Falsely Advertised its Prospera Kidney Transplant Technology Jury Finds CareDx Advertising of AlloSure to be Accurate and Truthful SOUTH SAN
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[{"type":"text","content":"Jury Finds Natera Falsely Advertised its Prospera Kidney Transplant Technology Jury Finds CareDx Advertising of AlloSure to be Accurate and Truthful\nSOUTH SAN FRANCISCO, Calif., March 14, 2022 (GLOBE NEWSWIRE) -- CareDx, Inc. (Nasdaq: CDNA), a leading precision medicine company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers, today announced that the Company won its false advertising case against Natera (Nasdaq: NTRA) as a jury found that Natera and its senior executives intentionally and recklessly misled the transplant community by deliberately engaging in false advertising in the promotion and marketing of its Prospera kidney transplant rejection assessment test. CareDx was awarded monetary damages totaling $44.9M: $21.2M in compensatory damages and $23.7M in punitive damages. Overwhelming evidence emerged at trial that demonstrated that Natera made false statements that its senior executives knew were based on unscientific, unreliable, and inappropriate conclusions to market Prospera. The trial underscored the value of AlloSure’s clinical excellence as the only donor-derived cell-free DNA (dd-cfDNA) test that has prospective, multicenter validation published. Commenting on the verdict, CareDx Chief Executive Officer Dr. Reg Seeto stated: “Today was a landmark day for the transplant community because patient care and science won over false advertising. We were dismayed to see the extent of Natera’s systematic approach, from the most senior levels including the CEO, to mislead the transplant clinician. The evidence showed Natera’s Prospera marketing campaign was conceived to deceive by making false statements to transplant clinicians that prioritized profits over science. We hope today’s verdict sends a clear message that CareDx will always fight for patients and work tirelessly to maintain trust in the transplant community.” The jury found Natera liable for false advertising based on Natera’s false comparisons of its kidney transplant assessment test, Prospera, to CareDx’s market-leading AlloSure technology. Specifically, the jury found Natera liable for: False advertising under the Lanham ActFalse advertising under the Delaware Deceptive Trade Practices ActIntentional and willful engagement in false advertisingI...