Business
Cardax and GNC Announce Expanded ZanthoSyn® Sales and Marketing Program
Cardax and GNC Announce Expanded ZanthoSyn® Sales and Marketing Program.
About this update from Cardax Inc
[{"type":"text","content":"\n\n\n\nCardax and GNC Announce Expanded ZanthoSyn® Sales and Marketing Program\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nCardax and GNC Announce Expanded ZanthoSyn® Sales and Marketing Program\nZANTHOSYN® #1 AT GNC STORES IN HAWAII FOR PAST 12 MONTHS\nPR Newswire\nHONOLULU, Dec. 3, 2018\n\n\n\nHONOLULU, Dec. 3, 2018 /PRNewswire/ -- Cardax, Inc. (OTCQB: CDXI) and GNC (NYSE: GNC) announced today that they are expanding the sales and marketing program for ZanthoSyn®, Cardax's premium astaxanthin dietary supplement for inflammatory health and longevity. GNC is the exclusive brick-and-mortar retail channel for ZanthoSyn®. \nGNC will augment Cardax's sales and marketing efforts with additional initiatives to increase ZanthoSyn® product awareness and education among GNC store associates and valued customers nationwide.\nThe program will build on the strong foundation that has already made ZanthoSyn® a top selling product in Hawaii GNC stores for more than a year. Strong store sell-through has also been seen in other major markets where Cardax has implemented its ZanthoSyn® sales and marketing strategy, including California, Nevada, and New York.  \nCardax's two-pronged sales and marketing strategy combines:\nPhysician outreach and education, where ZanthoSyn® is positioned as the first safe, physician friendly, anti-inflammatory for health and longevity, and GNC serves as a convenient and credible distribution channel for physicians recommending ZanthoSyn®. GNC store outreach, education, and in-store sales support, which builds on the ability to utilize ZanthoSyn® as a foundation of health, wellness, and performance regimens.\"We are very pleased and honored to work with GNC to expand our national ZanthoSyn® sales and marketing program,\" said David G. Watumull, Cardax CEO. \"GNC has proven that their knowledgeable sales associates offer a highly effective channel for rapidly growing awareness and sales of this innovative product.\" \nAbout CardaxCardax—headquartered in Honolulu, HI—is focus...