Business
Capital One Car Buying Outlook finds nearly 70% of Car Buyers View Dealers as Trustworthy
The 2025 Capital One Car Buying Outlook reveals nearly 70% of car buyers now view dealers as trustworthy—up from 44% just two years ago. This growth in trust is supported by an in-person and digital shopping approach where car buyers research online for convenience while seeking in-person experiences for control and excitement.
About this update from Capital One Financial Corporation
[{"type":"text","content":"Fifth annual industry survey reinforces the value of a combined online and digital car buying experience ","length":104,"tagName":"p"},{"type":"text","content":"PLANO, Texas, Dec. 4, 2025 /PRNewswire/ -- The 2025 Capital One Car Buying Outlook reveals nearly 70% of car buyers now view dealers as trustworthy—up from 44% just two years ago. This growth in trust is supported by an in-person and digital shopping approach where car buyers research online for convenience while seeking in-person experiences for control and excitement.","length":372,"tagName":"p"},{"type":"image","alt":"Capital One Logo (PRNewsfoto/Capital One)","displaySize":"","headline":null,"caption":"Capital One Logo (PRNewsfoto/Capital One)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":144,"url":"https://media.zenfs.com/en/prnewswire.com/872d00a93def374745f4b28cd25a03c8"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/IOTi43wtCZChTy54I_suUA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI1NDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/872d00a93def374745f4b28cd25a03c8","width":400,"height":144}},"href":"https://mma.prnewswire.com/media/2838811/Capital_One_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Car buyers familiar with digital tools are more likely to trust dealers (71%), and when trust is established, they're twice as likely to return for their next purchase. Dealers also increasingly recognize digital tools as a competitive advantage (86%), an increase of more than 25 percentage points from 2021. However, the findings suggest that while digital tools are reshaping the entire buying experience, the in-person element remains a powerful driver of trust and satisfaction.","length":487,"tagName":"p"},{"type":"text","content":""Our fifth Car Buying Outlook is a milestone that shows just how far the car buying experience has evolved. When trusted, personal relationships meet an increasingly digital world, buyers feel more confident and in control," said Sanjiv Yajnik, President of Capital One Auto. "Finding the right balance between online research and in-person connection creates a better experience than either one alone. When trust is present, everyone benefits–buyers, dealers and the industry as a whole."","length":509,"tagName":"p"},{"type":"text","content":"Key ...