Business
JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution
JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution ...
About this update from Canopy Growth Corporation
[{"type":"text","content":"JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution\n\n\n\n JP Brand Advisors and Canopy USA Form Strategic Partnership to Expand Hemp Beverage Distribution\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n\n\n\n\n\n PR Newswire\n \n\n\n\n\n\n DALLAS\n \n\n ,\n \n\n Oct. 7, 2025\n \n\n /PRNewswire/ --\n \n JP Brand Advisors\n \n (\"JPBA\"), the leading outsourced sales and strategy partner for beverage alcohol and emerging functional beverage brands, and\n \n Canopy\n \n USA\n \n , LLC\n \n (\"Canopy\n \n USA\n \n \"), a brand-driven organization strategically positioned across the U.S. cannabis market, today announced a strategic partnership to expand the distribution of\n \n Wana Wellness, LLC\n \n (\"Wana\")'s hemp-based beverages and gummies in\n \n the United States\n \n .\n \n\n\n\n\n\n\n\n\n The partnership underscores JPBA's expanding focus on hemp-based functional beverages, a category generating significant attention across the beverage alcohol industry as consumer demand for wellness-driven innovation accelerates.\n \n\n \"We're thrilled to partner with Canopy\n \n USA\n \n to help bring Wana's innovative hemp portfolio to more consumers and retail partners across the country,\" said\n \n John Palatella\n \n , CEO of JP Brand Advisors. \"Hemp-based beverages represent one of the most exciting growth opportunities in our industry, and our agreement with Canopy\n \n USA\n \n reinforces our commitment to shaping the future of beverage alcohol through emerging categories.\"\n \n\n As part of the partnership, JPBA and Canopy\n \n USA\n \n will work together to drive distributor management and strategic account growth for Wana's hemp beverage portfolio.\n \n\n \"Working with JP Brand Advisors provides Canopy\n \n USA\n \n with an experienced and trusted partner who understands both the traditional three-tier system and the unique dynamics of emerging hemp beverages,\" said\n \n Brooks Jorgensen\n \n , President of Canopy\n \n USA\n \n . \"Together with JPBA, we'll be able to expand national relationships and execution capabilit...