Business
Canopy Growth Completes Acquisition of Leading Ontario-based Cannabis Brand Ace Valley
Canopy Growth Completes Acquisition of Leading Ontario-based Cannabis Brand Ace Valley ...
About this update from Canopy Growth Corporation
[{"type":"text","content":"\n \n \n \n Canopy Growth Completes Acquisition of Leading Ontario-based Cannabis Brand Ace Valley\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prngen2{\nBORDER-TOP:black 0pt; BORDER-RIGHT:black 0pt; VERTICAL-ALIGN: TOP; BORDER-BOTTOM:black 0pt; TEXT-ALIGN: LEFT; PADDING-LEFT:0.50em; BORDER-LEFT:black 0pt; PADDING-RIGHT:0.50em\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n.prnbcc{\nBORDER-TOP-COLOR:; BORDER-COLLAPSE: COLLAPSE; BORDER-LEFT-COLOR:; BORDER-BOTTOM-COLOR:; BORDER-RIGHT-COLOR:\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n Ace Valley's strong consumer loyalty and focus on \"Ready to Enjoy\" products further strengthens Canopy Growth's leading house of brands\n \n \n \n \n SMITHS FALLS, ON\n \n ,\n \n April 1, 2021\n \n /CNW/ - Canopy Growth Corporation (\"Canopy Growth\" or the \"Company\") (TSX: WEED) (NASDAQ: CGC) is proud to announce that it has completed the acquisition of AV Cannabis Inc. (\"Ace Valley\") - one of\n \n Ontario's\n \n leading cannabis brands. With a strong focus on ready-to-enjoy (\"RTE\") products and a loyal following of millennial and Gen-Z consumers, the acquisition will strengthen Canopy's industry leading house of brands.\n \n \n \n \n \n \n \n \n \n Through this acquisition, Canopy Growth will acquire 100 percent of Ace Valley with the intention of leveraging the Company's best-in-class national sales, marketing and distribution capabilities to expand the product portfolio and scale the brand across\n \n Canada\n \n .\n \n \n \"The team at Ace Valley has built a premium cannabis brand, with an impressive consumer following and we're excited to deploy the full distribution power of Canopy Growth to expand the brand to consumers across\n \n Canada\n \n ,\" said Rade Kovacevic, President & Chief Product Officer of Canopy Growth. \"Ace Valley's complementary consumer positioning fits perfectly into Canopy Growth's strategy of building authentic brands that truly resonate with consumers.\"\n \n \n \"This is a Canadian success story and proof of the enduring value of authentic, thoughtfully crafted brands and we're proud to have built a ...