Business
Cannabis Strategic Ventures and True Promise Beauty Elevate Personal Care Product Industry With LYXR, a Line of CBD-Based Skin, Hair and Body Products
Cannabis Strategic Ventures and True Promise Beauty Elevate Personal Care Product Industry With LYXR, a Line of CBD-Based Skin, Hair and Body Products.
About this update from Cannabis Strategic Ventures
[{"type":"text","content":"\nLOS ANGELES, Sept. 20, 2018 (GLOBE NEWSWIRE) -- via NetworkWire --Cannabis Strategic Ventures, Inc. (OTC: NUGS) and True Promise Beauty announce the development of LYXR, a new line of cannabidiol (CBD)-based luxury skin, hair and body products. LYXR products are developed from a line of hemp-derived phytocannabinoids and other natural ingredients that provide high-performing skin, hair and body topical solutions.\n For LYXR’s inaugural product, Cannabis Strategic Ventures and True Promise Beauty have developed a facemask, which is made from a CBD isolate. CBD isolate is believed to have anti-inflammatory, analgesic, anti-oxidant properties that helps to regenerate cells, as well as prevent the formation of bad cells (anti-cell proliferation). Additional mask proprietary ingredients will provide hydrating and anti-aging/age prevention benefits. The LYXR product line will eventually include skin, hair and body products. “For Cannabis Strategic Ventures, LYXR represents a tremendous opportunity to marry cannabis science with an increasing global demand for luxury personal care products,” said Simon Yu, CEO, Cannabis Strategic Ventures. “More relaxed cannabis laws and an increased support for cannabis research are further legitimizing the claims surrounding CBD’s healing abilities.” True Promise Beauty was developed by Emmy Award-Nominated Hollywood Make-Up Artist, Gail Johnson. The inspiration for True Promise Beauty was to help address the real concerns of actors and actresses working in High-Definition, where even tiny lines and wrinkles can no longer be hidden by conventional makeup and lighting techniques. True Promise Beauty products were designed to instantly smooth out fine surface lines and give a matte finish upon application leaving the user with a smoother canvas for makeup application. Through True Promise Beauty, Johnson established distribution channels with L’Oreal, Salon Centric and Beauty Systems Group. True Promise Beauty and Cannabis Strategic recently announced a joint venture agreement to develop proprietary CBD skincare line as part of Cannabis Strategic’s family of brands. “True Promise Beauty and Cannabis Strategic Ventures will create a unique product grouping that has not previously been seen in the marketplace,” said Gail Johnson, Presiden...