Business
Canlan Signs Exclusive Sponsorship and Advertising Agreement with DEC Sports & Entertainment
- Agreement to leverage numerous revenue opportunities existing with the Canlan brand and ...
About this update from Canlan Ice Sports Corp.
[{"type":"text","content":"\n\n\n\n\n\n- Agreement to leverage numerous revenue opportunities existing with the\n Canlan brand and its facilities-\n\n\nBURNABY, BC, Feb. 8, 2012 /CNW/ - Canlan Ice Sports Corp.,\n industry-leading providers of recreational sports and entertainment\n facilities across North America, today announced that it has signed an\n exclusive sponsorship and advertising sales agreement with\n Toronto-based DEC Sports and Entertainment.  As per the agreement, DEC\n Sports and Entertainment will be responsible for capitalizing on the\n substantial sponsorship and advertising opportunities related to\n Canlan's brands and its sports and entertainment facilities.\n\n\n\"We believe we have a number of opportunities to grow and maximize our\n sponsorship and advertising revenue in areas such as web traffic,\n building naming rights, Canlan TV, in-facility signage and better use\n of our signature brands, which we have worked hard over the years to\n successfully build,\" said Joey St-Aubin, President and CEO of Canlan\n Ice Sports Corp.  \"Sponsorship and advertising represents between 1 and\n 2% of our overall annual revenue, we believe working with a specialist\n of DEC's quality will be the most effective way to grow that number and\n take full advantage of the potential that our brands and facilities\n have to offer\".\n\n\n\"We are thrilled to be working with the team at Canlan Ice Sports.\n Canlan boasts 10 million plus annual visitors at over 19 facilities\n mostly across Canada. Marketers and advertisers have the opportunity to\n creatively reach healthy active Canadians through national campaigns\n executed locally\" says Peter Cosentino, President DEC Sports &\n Entertainment.\n\n\nFinancial terms of the sponsorship and advertisement agreement were not\n disclosed.\n\n\nAbout DEC Sports & Entertainment\nDEC Sports and Entertainment specializes in creating marketing\n partnerships for companies through niche sports, entertainment and\n lifestyle properties. Located in Toronto it opened its doors in 2003\n and has successfully built sponsorship and advertising solutions for\n niche properties throughout Canada.  DEC focuses on strategic market\n segmentation to deliver results for all key stakeholders.  For more\n information visit the Company's website at www.decsports.com. \n\n\nAbout Canlan\nCanla...