Business
C&C Group plc and Budweiser Brewing Group U...
C&C Group plc and Budweiser Brewing Group U....
About this update from C&c Group Plc
[{"type":"text","content":"\n \n Addition of Budweiser and Bud Light gives C&C exclusive distribution of Budweiser Brewing Group’s complete portfolio\n \n C&C Group plc and Budweiser Brewing Group UK&I Strengthen Distribution Partnership Across the Island of Ireland\n \nC&C Group Plc\n\n \n\n \nC&C Group plc (‘C&C’ or the 'Group’), a leading, vertically integrated premium drinks company which manufactures, markets and distributes branded beer, cider, wine, spirits and soft drinks across the UK and Ireland, and Budweiser Brewing Group UK&I (‘Budweiser Brewing Group’), a proud part of AB InBev, today announce the expansion of their existing multi-year partnership, to include exclusive distribution of Budweiser and Bud Light on the island of Ireland.\n\n \nWith the addition of Budweiser and Bud Light, from 01 July 2020, C&C will have responsibility for the sale and distribution of Budweiser Brewing Group’s complete beer brand portfolio across Ireland. C&C and Budweiser Brewing Group will collaborate on the marketing of the portfolio which also includes Stella Artois, Beck’s, Corona, Leffe and Hoegaarden. This will mean an end to Budweiser Brewing Group’s relationship with Diageo in Ireland.\n\n \nC&C has been working with Budweiser Brewing Group since 2009 and has been responsible for brewing and distributing a selection of the brewer’s brands in Scotland, Northern Ireland and the Republic of Ireland. The expanded partnership will see the kegging of Budweiser in Clonmel, Co. Tipperary.\n\n \nThe deal will see an enhanced focus on Budweiser throughout Ireland. The lager, AB InBev’s largest brand in Europe and present in 85 countries globally, is poised for further growth following recent launches in France and the Netherlands, while in the UK, Budweiser is the official beer of the Premier League. The brand will be further strengthened by utilising an extensive suite of Budweiser marketing assets.\n\n \n Tom McCusker, Managing Director of C&C Group Ireland, commented:\n “This agreement marks an exciting new phase in our partnership with Budweiser Brewing Group. With a portfolio of some of the world’s most iconic beer brands, we look forward to optimising the portfolio and distribution strengths of our two businesses for the benefit of our mutual customers across Ireland”.\n \n \n Paula Lindenberg, President, Bud...