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Sport Chek adds TBWA\Chiat\Day New York to Agency Roster
Sport Chek adds TBWA\Chiat\Day New York to Agency Roster Sport Chek adds TBWA\Chia...
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[{"type":"text","content":"\n\n\n\n\nSport Chek adds TBWA\\Chiat\\Day New York to Agency Roster\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\nSport Chek adds TBWA\\Chiat\\Day New York to Agency Roster\nCanada NewsWire\nTORONTO, Dec. 2, 2015\n\n\n\nDisruption is at the core of Canadian retailer and global marketing agency partnership\n\n\n\nTORONTO, Dec. 2, 2015 /CNW/ - Sport Chek (@SportChek), Canada's most innovative sports retailer and disruptive brand, announced today TBWA\\Chiat\\Day's (@TBWAChiatNY) New York office has been named their lead strategic and creative agency. \n\n\"As the retail landscape continues to shift, our marketing needs are evolving,\" said Chad McKinnon, Chief Operating Officer, FGL Sports, \"TBWA's breakthrough work will continue to bring leading-edge marketing innovations to the Sport Chek brand.\"\n\nRepresenting some of the world's biggest and best brands, TBWA\\Chiat\\Day specializes in disruption and identifying trends as they happen. They will bring global creative and strategic resources to Sport Chek campaigns with a focus on sport-led digital content.\n\n\"We have a very strong vision for our brand and where we want to take it,\" said Frederick Lecoq, Senior Vice-President of Marketing and eCommerce, FGL Sports, \"The Sport Chek brand journey aligns with the TBWA mind-set which made them a natural fit as a partner in our digital transformation.\"\n\n\"Sport Chek is more than a sporting goods store – they are an innovative retailer, and an enabler and partner to all kinds of athletes,\" said Rob Schwartz, Chief Executive Officer, TBWA\\Chiat\\Day NY. \"We are thrilled to be working with them to help to expand the brand and further disrupt the sports retail space.\"\n\n\"Sport Chek is a truly impressive brand and business,\" said Troy Ruhanen, Chief Executive Officer, TBWA Worldwide. \"They are growing like wildfire, which gives us a springboard to tell their story, and also challenges us to capitalize and build on their current momentum. With our New York team at the helm and support from our Toronto office, we ...