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New research shows Canadians want online product reviews given by real people
New research shows Canadians want online product reviews given by real people Cana...
About this update from Canadian Tire Corporation, Limited
[{"type":"text","content":"\n\n\n\nNew research shows Canadians want online product reviews given by real people\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, July 4, 2017\n\n\n\nCanadian Tire's Tested for Life in Canada delivers real people product reviews Canadians can trust \n\n\n\nTORONTO, July 4, 2017 /CNW/ - A recent survey commissioned by Canadian Tire shows that online ratings and reviews influence 80 per cent of Canadians' purchasing decisions, and 80 per cent are looking for truthful product reviews written by real people. When they come from real people, they are perceived to be more truthful; in fact, nearly 70 per cent of respondents feel trust and joy and express confidence and belief in such reviews.\n\nThis research supports the significant investment Canadian Tire is making in Tested for Life in Canada. The program offers customers credible ways to find quality products that have been tested and reviewed for the jobs and joys of life in Canada by real Canadians – who know first-hand what it takes to live life in Canada - earning customer trust and confidence.\n\nToday, the company is announcing it will increase the number of products tested by real people through Tested for Life in Canada to 7,000 by the end of 2017.\n\nThe survey*, conducted by Innovative Research Group and Heartbeat Analytics in late April, 2017, also shows that Canadians want to trust the product reviews they read online (81 per cent of respondents), and a large majority (78 per cent) wish Canadian retailers would be more proactive in ensuring that product reviews, ratings, and testimonials about their products are authentic and truthful.\n\n\"Tested for Life in Canada is our commitment to delivering quality products that empower Canadians to shop with confidence,\" says Susan O'Brien, Senior Vice-President, Marketing and Corporate Affairs for Canadian Tire. \"In this age of increasing consumer skepticism and fake news, this program brings authentic product reviews written by real people to help them make their p...