Business
New Canadian Tire 'Showcase' Store Shines a Spotlight on Innovative Retail
World-class store in Edmonton, Alberta is the largest Canadian Tire in Canada  S...
About this update from Canadian Tire Corporation, Limited
[{"type":"text","content":"\n\nWorld-class store in Edmonton, Alberta is the largest Canadian Tire in Canada \n\nStore brings brand to life with unprecedented focus on products and services for life in Canada\n\n\n\nEDMONTON, June 1, 2015 /CNW/ - Today, Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.A)  opened the doors to a first of its kind 'Showcase' store in Edmonton, Alberta. At 140,000 square feet spread across two floors, the new store provides customers with dynamic digital technology experiences, a truly Canadian shopping experience and an unparalleled product assortment. \n\nTo take a video tour of the store, click here.\n\n\"Canadian Tire's new store in Edmonton is built around celebrating life in Canada and our investments in high impact digital technology create a modern, inspirational and fun environment to shop,\" said Allan MacDonald, Chief Operating Officer of Canadian Tire. \"The speed of change and innovation in our industry means that we need to be nimble and try new things. I am proud to say that our Showcase store is the best of the best in retail around the globe.\" \n\nAdvanced Digital Technology\n\nA modern and sleek new version of Canadian Tire, more than 240 store associates will use advanced interactive technology to provide personalized customer service to Edmonton shoppers. With over 100 digital screens, the Showcase store features a large exterior high resolution LED screen, digital flyer access and a plethora of helpful product selectors in the Living, Playing, Fixing, Seasonal and Automotive departments. The store's world-class Automotive department also features Canadian retail's first ever use of a car simulator, providing customers with the opportunity to test drive tires in different weather conditions before purchasing and installing them on their vehicle.  \n\nAdditionally, when visiting the store's Seasonal department customers can create and interact with a 3D image of their dream backyard using the 'Canada's Dream Backyard and Patio Builder.' This app technology raises the bar for our customers and their ability to engage with large interactive screens.  It was built internally at Canadian Tire's \"NEWcleus\" digital lab in Winnipeg and utilizes state-of-the-art virtual reality technology from Oculus. \n\nDesign and development of the digital experiences throughout the store are deli...