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Canadian Tire's Duncan Fulton Named 'Marketer of the Year' by the Canadian Marketing Association
Canadian Tire's Duncan Fulton Named 'Marketer of the Year' by the Canadian Marketing Assoc...
About this update from Canadian Tire Corporation, Limited
[{"type":"text","content":"\n\n\n\nCanadian Tire's Duncan Fulton Named 'Marketer of the Year' by the Canadian Marketing Association\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nCanadian Tire's Duncan Fulton Named 'Marketer of the Year' by the Canadian Marketing Association\nCanada NewsWire\nTORONTO, Nov. 30, 2015\n\n\n\nTORONTO, Nov. 30, 2015 /CNW/ - Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.a) (\"CTC\") is proud to announce that Duncan Fulton, Senior Vice President at CTC and Chief Marketing Officer at FGL Sports & Mark's, has been named Canada's 2015 Marketer of the Year by the Canadian Marketing Association (CMA).\n\nFulton has been integral to the company's focus on building its brand and establishing itself as the most innovative retailer in the world.\n\n\"Duncan Fulton has been a leader in driving change inside our company and has been essential to our journey to become the most innovative retailer in the world,\" said Michael Medline, President and Chief Executive Officer, CTC.  \"We are very fortunate in the past few years to have attracted and grown so many talented, digitally-savvy and brand-focused marketers across all of our retail banners.\"\n\nFulton has led the company's strategy for the last six years to tie its brand to sports and Canada's communities through a series of innovative sponsorship agreements, experiential events and integrated marketing and communication campaigns. Fulton led a talented group of marketers in the rebranding exercise of Sport Chek after Canadian Tire acquired the Forzani Group in 2011, leading to a Cannes Lion award for the 'Your Better Starts Here' campaign in 2013. Fulton was also instrumental in working with Facebook and Google to shift the company's historical print 'flyer' budget online, while still achieving double-digit sales increases. Successfully shifting the company's print budget to digital also won the company a prestigious Facebook Studio Award.\n\n\"It has been incredible to watch Duncan Fulton rise to the top of Canada's marketing community over the last five years,\" said CMA President and CEO John...