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Canadian Tire Corporation launches "True North" transformative growth strategy. Newly designed leadership team and operating model will accelerate customer focus, agility and scale
Canadian Tire Corporation launches "True North" transformative growth strategy. Newly designed le...
About this update from Canadian Tire Corporation, Limited
[{"type":"text","content":"\n\n\n\n Canadian Tire Corporation launches \"True North\" transformative growth strategy. Newly designed leadership team and operating model will accelerate customer focus, agility and scale\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n\n TORONTO\n \n\n ,\n \n\n March 6, 2025\n \n\n /CNW/ - Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.A, CTC or the Company) today announced a new four-year transformative growth strategy,\n \n True North\n \n , focused on data-driven customer relationships, core retail growth, an expanded Triangle Rewards loyalty system, and focused capital allocation. It is designed to increase value for customers and generate leading shareholder value above the Company's historic levels. The strategy will be delivered by a newly designed senior leadership team, and CTC will reorganize from a complex holding company model into a more agile operating company, aggregated to compete and differentiated through its collective customer insights.\n \n\n\n\n\n\n\n\n\n \"We are an iconic Canadian retailer primed for stronger customer connections and leading shareholder returns,\" said\n \n Greg Hicks\n \n , President and CEO, Canadian Tire Corporation. \"In a new era of retail and hyper-scale global competition, we will operate more efficiently and go to market more strategically, harnessing our banners and loyalty system to elevate our scale. Our transformation starts from the strengths that set us apart: we have the highest customer trust, market-leading data, and the vision to know, reward and serve Canadians best.\"\n \n\n\n True North\n \n represents CTC's next strategic horizon, marking the end of\n \n Better Connected\n \n which established a springboard for higher performance. The Company concluded 2024 with strong earnings, an improved balance sheet, and increased customer loyalty.\n \n\n\n\n True North\n \n\n\n initiatives designed to accelerate retail growth and loyalty expansion\n \n\n\n\n True North\n \n entails dozens of strategic initiatives designed to accelerate retail growth and deliver improved ...