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Canadian Tire Corporation Champions Gender Equity in Sport
Canadian Tire Corporation Champions Gender Equity in Sport Canada NewsWire Comp...
About this update from Canadian Tire Corporation, Limited
[{"type":"text","content":"\n \n \n \n Canadian Tire Corporation Champions Gender Equity in Sport\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n Company commits 50% of its sponsorship spend on women's professional sports\n \n \n \n \n TORONTO\n \n \n ,\n \n \n March 6, 2023\n \n \n /CNW/ - Canadian Tire Corporation (CTC) today announced its new Women's Sport Initiative (WSI), a multi-million-dollar investment, earmarking a minimum 50% of its sponsorship dollars towards women's professional sport by 2026. The WSI also includes a dedicated media fund to increase the visibility of women's sport across top broadcast, digital and social platforms, all which will further support a new era of growth and opportunity.\n \n \n \"Canadian Tire Corporation is proud of our longstanding commitment to gender equity and inclusion in sport, from the playground to the podium and now, to the professional arena with the introduction of our Women's Sport Initiative. Helping to pave the way for more equitable opportunities in women's professional sport and inspire a new generation of female athletes is part of how we are bolstering our communities and living our brand purpose: We Are Here to Make Life in\n \n Canada\n \n Better,\" said\n \n Susan O'Brien\n \n , Chief Brand and Customer Officer, Canadian Tire Corporation.\n \n \n The Women's Sport Initiative includes adding five new sport partnerships to its growing roster:\n \n \n \n \n Founding Partner of Project 8,\n \n \n Canada's\n \n first women's professional soccer league slated to launch in 2025 and led by\n \n Diana Matheson\n \n , Former Olympian and Founder and Chief Executive Officer, Project 8 Sports\n \n \n \n \n \n Supporting Partner of the WNBA Canada Game presented by Tangerine the first-ever pre-season WNBA game to be played in\n \n Canada\n \n ,\n \n which will take place at Scotiabank Arena on\n \n Saturday, May 13, 2023\n \n \n \n \n \n \n Premier National Partner of Canadian Women & Sport's Commercial Women's Sport Initiative\n \n to help fund valuable research demonst...