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Canadian Tire Corporation Announces Strategic Partnership with Myant Inc. to Bring Smart Technology and Innovation to Key Performance and Safety Apparel and Footwear
Canadian Tire Corporation Announces Strategic Partnership with Myant Inc. to Bring Smart T...
About this update from Canadian Tire Corporation, Limited
[{"type":"text","content":"\n\n\n\nCanadian Tire Corporation Announces Strategic Partnership with Myant Inc. to Bring Smart Technology and Innovation to Key Performance and Safety Apparel and Footwear\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, May 24, 2019\n\n\n\nMyant's made-in-Canada Textile Computing to be integrated into CTC brands, including Helly Hansen, Dakota and Woods\n TORONTO, May 24, 2019 /CNW/ - Canadian Tire Corporation, Limited (TSX:CTC, TSX:CTC.A), one of Canada's largest and most trusted retailers, and Myant Inc., a world leader in Textile Computing™, are pleased to announce their partnership to introduce wearable computing and smart textiles to CTC's family of leading retail brands. \n\n \n \n\n \nMyant's proprietary fiber-based innovations will be brought to consumers in Helly Hansen, Woods and Dakota products to keep Canadians safer, more comfortable, and ultimately, healthier. These solutions will use Myant's SKIIN Textile Computing™ platform that integrates biometric sensors, heat generation technology and electroluminescence into everyday clothing. This partnership will introduce apparel and footwear that keeps customers warmer, lights up at night to keep them more visible, and connects with smart devices to record performance and health information from heart rate to blood oxygen levels. \nBy partnering with Myant, CTC furthers its commitment to provide customers with new and innovative products and solutions for everyday life, including pedestrian and cyclist safety at Canadian Tire, Dakota workwear at Mark's, outdoor apparel from Helly Hansen and Woods, available at SportChek. The result is a significant step forward in developing next generation Connected Health, Connected Worker and Connected Home applications. \n\"Smart textiles will allow footwear and apparel to reach new heights in terms of safety, health and performance. CTC and our family of brands are committed to investing to bring these innovations to our customers around the world,\" said Allan MacDonald, Executive Vi...