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Nearly Half of Young Canadians Invest on Instinct Over Information, New CIBC Investor's Edge Poll Finds

Nearly Half of Young Canadians Invest on Instinct Over Information, New CIBC Investor's Edge Poll...

articleCanadian Imperial Bank Of CommerceSeptember 29, 20253/company/canadian-imperial-bank-of-commerce/news/nearly-half-of-young-canadians-invest-on-instinct-over-information-new-cibc-investors-edge-poll-finds
Nearly Half of Young Canadians Invest on Instinct Over Information, New CIBC Investor's Edge Poll Finds

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[{"type":"text","content":"\n\n\n\n Nearly Half of Young Canadians Invest on Instinct Over Information, New CIBC Investor's Edge Poll Finds\n \n\n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n\n\n\n\n\n Canada NewsWire\n \n\n\n\n\n Survey shows personality and emotion are shaping investing decisions, particularly among Gen Z and Millennials\n \n\n\n\n\n TORONTO\n \n\n ,\n \n\n Sept. 29, 2025\n \n\n /PRNewswire/ -- A new survey commissioned by CIBC Investor's Edge finds a generational shift in investing behaviour: nearly half of Gen Z and Millennial investors (45 per cent) say they rely more on instinct than data and analysis when making investment decisions.\n \n\n\n\n\n\n\n\n\n This generational shift underscores the powerful role emotions play in shaping Canadians' relationship with investing, and how those feelings impact confidence levels. While most Canadians (79 per cent) say they feel confident managing their money, far fewer (58 per cent) feel confident investing. Emotional factors help explain this gap: while markets have been on a strong upward trajectory, 69 per cent say they feel anxious about market fluctuations, and one in three (34 per cent) cite anxiety as the primary emotion they associate with investing.\n \n\n \"Increasingly, investors are going with their gut, but relying solely on intuition can be difficult to stomach in today's complex markets,\" said\n \n Luka Marjanovic\n \n , Managing Director and Head, CIBC Investor's Edge. \"We help clients make informed decisions through our comprehensive research, market-leading analytical tools, and supportive webinars—so they can invest with confidence, not just instinct.\"\n \n\n\n The survey also revealed differences across gender and generational lines:\n \n\n\n\n According to the data, Women and Gen Z are more likely to feel anxious about investing: 77 per cent of women and 79 per cent of Gen Z, compared to 60 per cent of men and 64 per cent of Baby Boomers.\n \n\n Men, meanwhile, are more likely to report emotions like confidence (26 per cent vs. 18 per cent of women), excitement (21 per cent ...

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