Business
Strategic contract signed wit
Strategic contract signed wit.
About this update from Caledonian Holdings Plc.
[{"type":"text","content":"\n RNS Number : 1611J Deal Group Media PLC 28 November 2008 \n \n\n\n\n\nPress Release\n\n\n28 November 2008\n\n\n\n\n\nDeal Group Media plc\n('Deal Group Media' or 'the Group')\n\nDeal Group Media subsidiary, Deploy, signs strategic contract with \nBBDO Asia Pacific to create Proximity Deploy\n\nDeal Group Media plc (AIM:DGM), an independent online marketing group, today announces that Deploy Digital ('Deploy'), a strategic digital media and marketing agency and the most recently formed offering of the Group's three operating businesses, has signed a contract with BBDO Asia Pacific to launch Proximity Deploy, an online media consultancy combining both companies' skill sets to service BBDO Asia Pacific's existing and future client base. \nProximity Deploy will offer communications planning, media buying, search and analytics, and will provide advertisers wishing to undertake online advertising with high level advice on strategy and execution. This partnership, which will operate as a centralised team within BBDO Asia Pacific, will offer clients a seamless service, allowing Proximity Deploy to control all aspects of the digital campaign from creative to strategy from media to technology\nProximity Deploy has already seen initial success with this model and has recently picked up all the online media planning and buying work for Nestle in the Philippines and a number of projects from Pepsi and other global brands. Proximity Deploy has launched in the Philippines and Singapore with plans to roll out across all of Asia in 2009.\n\nDeal Group Media CEO, Adrian Moss, said: 'By merging the expertise of BBDO Asia Pacific and Deploy, who are independently best in class in their fields, we are creating a model which enables us to develop tightly planned digital campaigns for advertisers with a focus on ROI activity.\n\n'This alliance is strategically significant for us. It gives us the opportunity to expand our Deploy operations cost effectively through selected territories in Asia with a partner who has an established client base which includes many international brands. Following a separate agreement between Deal Group Media's dgm, a second operating business, and Omnicom Media Group, the Board feels these two strategic initiatives represent ...