Business
Deal Group Media forms strate
Deal Group Media forms strate.
About this update from Caledonian Holdings Plc.
[{"type":"text","content":"\n RNS Number : 3690H Deal Group Media PLC 04 November 2008 \n \n\n\n\n\nPress Release \n\n\n4 November 2008\n\n\n\n\n\nThe headline for the Deal Group Media plc announcement released on 4 November 2008 at 09:05 hrs under RNS No 3657H should read Deal Group Media subsidiary forms strategic alliance with Omnicom Media Group for search services across Asia. \nThe announcement text is unchanged and is reproduced in full below.\n\nDeal Group Media plc\n('the Group')\nDeal Group Media subsidiary forms strategic alliance with \nOmnicom Media Group for search services across Asia\n\nDeal Group Media plc (AIM:DGM), an independent online marketing group, today announces that dgm, one of the Group's three operating businesses and the longest standing core operation in Asia, has reached an agreement with Omnicom Media Group ('OMG'), a subsidiary of OmnicomGroup (NYSE:OMC) and one of the worlds largest marketing groups and online marketing specialists, to deliver Search Engine Marketing Services across the Asia Pacific Region. dgm is coordinating with OMG Search in a multi-market drive to become Asia's largest search spender across their operating brands.\nThe Agreement will create an excellent opportunity for the Group to gain greater exposure in the Asia Pacific across all online disciplines whilst harnessing the strength of the OMG brand. \n\nThe Group will be providing its expertise to OMG with the goal to determine why a consumer searches, how they search and interact with a brand, and what that consumer does as a consequence. The combination of OMG's experience gained from established markets and within their subsidiary firms, and the Group's specialisation and focus will benefit advertising partners and clients. Search Engine Marketing is expected to be worth over US$3 billion in 2009, with growth rates expected to increase significantly. \n\nDeal Group Media CEO Adrian Moss commented, 'We are delighted to sign this agreement with OMG as we continue to execute our strategy of focusing on the Asia Pacific region. Asia is a huge growth market, with 600 million online consumers across Asia and Australasia. Working with international industry experts OMG will help us to expand while sh...