Business
Calcol's Diet Malibu-Cola and Other Flavors for China: Emphasis on Health Benefits
Calcol's Diet Malibu-Cola and Other Flavors for China: Emphasis on Health Benefits.
About this update from Calcol Inc
[{"type":"text","content":"BEIJING, Aug. 11 /Xinhua-PRNewswire/ -- Calcol Inc\r\n(OTC Bulletin Board: CLCL), a Cleveland Ohio USA based soft drinks company\r\nwhich operates a large soft drink bottling plant in Beijing, announced this\r\nweek in an interview with Xinhua Finance's Andrew Pasek that it has launched a\r\nChina-wide marketing campaign for the diet flavours of its Malibu-Cola Company,\r\nincluding not only Malibu-Cola, but also Malibu Sunrise Orange, Malibu Surf's\r\nUp Lemon Lime, Malibu Verry Cherry Cola, Malibu Golden Apple, Malibu White\r\nGrape, and Malibu Kiwi Strawberry. The emphasis of the campaign will be the\r\nhealth benefits of diet soft drinks for China's health conscious consumers who\r\nare concerned about the increased risk of diabetes and obesity in their\r\nchildren and the population at large.\r\n ''We understand that diet soft drinks are not just for Americans,'' says\r\nCalcol's Chairman Norman Kaplan, a Harvard-trained physicist and biologist,\r\n''The Chinese people are very sophisticated and highly educated, and have\r\nbecome acutely-aware that they run the increasing risk of the health effects\r\nof obesity and diabetes and heart disease which may come with adopting the\r\ndietary habits of Americans, and they, the Chinese customers (and the market)\r\ntell us that they want and deserve a healthier alternative to many of their\r\ndietary choices, including many choices of flavors in soft drinks which are\r\nsugar-free.\"\r\n Calcol Inc. has so far focused its marketing efforts on Beijing and the\r\nnortheast city of Tianjin and the Company said it now has around an overall 5%\r\nshare in those markets; although Norman Kaplan, the Company's Chairman added,\r\n''We are now getting one third of the shelf space with Coke and Pepsi in many\r\nof the hypermarkets like Carrefour, Tesco and Wal-Mart where our products are\r\nsold.''\r\n Malibu-Cola, produced and sold in the China market under exclusive license\r\nfrom Calcol Inc., first appeared in Beijing and Tianjin supermarkets and in\r\nnearby Hebei province just three years ago, but only entered the major\r\ninternational hypermarkets in the past year. Because of the success of its\r\ndistribution through the major hypermarkets, Calcol's Chairman and president,\r\nMr Kaplan is already setting his sights on becoming a market leader in China\r\nand directly taking on the w...