Business
Horseshoe Las Vegas Celebrates its Grand Opening on the Las Vegas Strip
The reimagined resort includes updated exterior signage, a refreshed gaming floor and new restaurants and attractions **For high-res images and b-roll from
About this update from Caesars Entertainment, Inc.
[{"type":"text","content":"\nThe reimagined resort includes updated exterior signage, a refreshed gaming floor and new restaurants and attractions\n\n**For high-res images and b-roll from the opening, click here**\n\n LAS VEGAS--(BUSINESS WIRE)--\nA legendary casino brand has returned to the Entertainment Capital of the World, but this time, on the Las Vegas Strip.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230327005624/en/Horseshoe Las Vegas Exterior; Credit Caesars Entertainment\nOn Friday, March 24, Horseshoe Las Vegas honored the rich history and legacy behind the Horseshoe name while celebrating its future and the culmination of a year-long transformation during its official grand opening.\n\nTo commemorate the occasion and to bring great luck, gaming icon Jack Binion, whose family opened the original Horseshoe in downtown Las Vegas, presented a special horseshoe from his family’s ranch to Caesars Entertainment leadership. The celebration also included showgirls adorned in original costumes from Jubilee! and confetti cannons signifying the next chapter for Horseshoe.\n\nThe Horseshoe Casino was started by a gambler for gamblers in 1951. As the brand expanded to markets across the country over the years, Horseshoe has stayed true to its heritage, holding on to the thrilling spirit of no-limit betting. Caesars Entertainment now operates 10 Horseshoe properties throughout North America.\n\n“The arrival of Horseshoe on The Strip marks a significant moment for Caesars Entertainment, the Horseshoe name and the entire destination,” said Jason Gregorec, SVP and General Manager of the property. “Not only are we excited for guests to experience the redesigned resort and its latest offerings, but we are also proud to reintroduce the historic gaming brand to Las Vegas.”\n\nThe festivities continued with a special reception for invited guests at Jack Binion’s Steak. Led by Jack Effel, Vice President of the World Series of Poker, the event featured a Q&A session with notables in the industry. The panelists included Jack Binion, famed sports bettor and philanthropist Jim “Mattress Mack” McIngvale and Poker Hall of Fame inductee Doyle Brunson.\n\nThe reimagined resort features new exterior signage, including a 180-foot-tall marquee by Branded Cities at the intersection of Las Vegas Boulevard and Flam...