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CAESARS SPORTSBOOK NAMED OFFICIAL SPORTS BETTING & iGAMING PARTNER OF MICHIGAN STATE ATHLETICS
MSU, Caesars Sportsbook and Playfly Sports Create Partnership Encompassing Sponsorship Rights, Responsible Gaming, Scholarships and More EAST LANSING, Mich.
About this update from Caesars Entertainment, Inc.
[{"type":"text","content":"MSU, Caesars Sportsbook and Playfly Sports Create Partnership Encompassing Sponsorship Rights, Responsible Gaming, Scholarships and More\n\n\nEAST LANSING, Mich. and LAS VEGAS, Jan. 13, 2022 /PRNewswire/ -- Michigan State University (MSU) Athletics, MSU Sports Properties and Caesars Entertainment Inc. (NASDAQ: CZR) today announced a multi-year partnership to make Caesars Sportsbook the Official and Exclusive Sports Betting Partner and iGaming Partner of MSU Athletics. The partnership combines fan engagement opportunities, a new premium seating area at Spartan Stadium, and an expansion of responsible sports gaming education.\n\n \n \n \n \n \n \n\n \nCaesars Sportsbook will gain significant exposure through MSU's sports properties and access to a wide range of hospitality assets and VIP experiences, which will be available to Caesars Sportsbook players, as part of the wide range of benefits offered through the industry-leading loyalty program, Caesars Rewards. \nAssets include broadcast and digital content across MSU athletics, TV-visible signage across basketball, football and hockey, naming entitlement for a new premium seating area inside Spartan Stadium set to debut during the 2022 football season along with an outdoor tailgating area, and access to unique alumni and fan engagement opportunities surrounding varsity sports seasons currently underway. Spartan fans can also soon enjoy special emperor-worthy promotional offers on mobile sports betting, iGaming, and The World Series of Poker (WSOP®) product offerings. \n\"Michigan State has a proud tradition of excellence and partnering with an internationally recognized brand in college athletics is a great opportunity for us,\" said Eric Hession, Co-President of Caesars Digital. \"The Spartan fan base and alumni network is passionate and well-established across the country. We look forward to building upon our connection with them while strengthening the legacy we hold in the state of Michigan and advancing scholarship opportunities through this partnership.\"\nIn addition to providing a significant financial commitment to MSU, Caesars Sportsbook will provide annual funds to support student-athlete responsible gaming education, student scholarships, as well as internship and professional development opportunities for MSU students pursuing a career in the sports industry. \n\"The...