Business
Caesars Sportsbook Named an Official Sports Betting Partner of the Knicks, Rangers, Madison Square Garden Arena and MSG Networks
Unique Partnership Grants Caesars Sportsbook Significant Exposure Through New York’s Iconic Sports Franchises and MSG Entertainment Assets Caesars Sportsbook
About this update from Caesars Entertainment, Inc.
[{"type":"text","content":"\nUnique Partnership Grants Caesars Sportsbook Significant Exposure Through New York’s Iconic Sports Franchises and MSG Entertainment Assets\n\nCaesars Sportsbook and MSG Networks Will Launch a First-of-its-Kind Branded Content Series Featuring JB Smoove\n\n NEW YORK & LAS VEGAS--(BUSINESS WIRE)--\nMadison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”) announced today a multi-year marketing partnership with Caesars Sportsbook, an entity of Caesars Entertainment, Inc (NASDAQ: CZR) (“Caesars”), making Caesars Sportsbook an Official Sports Betting Partner of the New York Knicks, New York Rangers, Madison Square Garden Arena and MSG Networks. In addition, the best-in-class sportsbook operator will also gain significant digital media exposure across MSG Sports’ and MSG Entertainment’s platforms, as well as unique MSG and hospitality experiences at The World’s Most Famous Arena that will be available to Caesars Rewards program customers.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211118005501/en/\nCaesars Sportsbook will have a branded, premium hospitality space inside Madison Square Garden that will be open for all Knicks and Rangers games, as well as additional select events. Caesars Rewards members – including customers that sign up for the Caesars Sportsbook mobile app – will have an opportunity to access the space, which will undergo a full refurbishment leading into the 2022-23 Knicks and Rangers seasons. Once complete, the space will be highlighted with Caesars Sportsbook branding and feature unique programming, including special guest appearances, giveaways, and enhanced activations, all available through Caesars Rewards.\n\nThrough this partnership with Caesars Sportsbook, a part of the largest gaming and entertainment company in the US, MSG Networks and Caesars Sportsbook will also launch a new content series on MSG Networks and its social media channels featuring Caesar himself, JB Smoove. A longtime Knicks fan and avid New York sports fan, JB Smoove embodies the legendary Caesar in Caesars Sportsbook’s national advertising campaign and the new content series “One Course with JB Smoove” will integrate Caesars Sportsbook betting odds and content.\n\n“We’re thrilled to wel...