Business
Caesars Sportsbook & Casino Hits the Road with the #CaesarsSportsTour
Nationwide tour brings memorable activations and unique content to tentpole sporting events while treating customers like royalty LAS VEGAS, Sept. 14, 2022
About this update from Caesars Entertainment, Inc.
[{"type":"text","content":"Nationwide tour brings memorable activations and unique content to tentpole sporting events while treating customers like royalty\nLAS VEGAS, Sept. 14, 2022 /PRNewswire/ -- As the sports calendar heats up, a powerhouse in sports and entertainment is hitting the road on a nationwide tour to reach sports fans where they cheer for their teams. Caesars Entertainment, Inc. (NASDAQ: CZR) (\"Caesars\") today announced the launch of the Caesars Sportsbook & Casino Truck Tour, an expansive fan engagement campaign featuring a fully branded 18-wheeler traveling across the United States. The cutting-edge truck will stop at the biggest sporting events and select Caesars destinations to provide unique fan experiences fit for a Caesar.\n\n \n \n \n \n \n \n\n \n*For additional renderings, click here\nThe Caesars Sportsbook & Casino Truck will make its debut on Sept. 19 in Orchard Park, New York, for the Monday Night Football home opener of Buffalo against Tennessee, at which time Caesars Sportsbook will also open their new sportsbook-style premium club lounge in the northwest corner tower of the existing Business Class Club. \n\"Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us,\" said Eric Hession, President of Caesars Digital. \"The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can't wait to engage fans on the road, and we'd like to thank our great partners for making this possible.\" \nThe Caesars Sportsbook & Casino Truck features an innovative design with more than 1,000 square feet of activation space allowing Caesars to personalize the moments and experiences delivered at each stop. Two mainstays on the truck are a state-of-the-art production studio for filming creative content and a fully equipped podcast studio for content creation with Caesars Sportsbook partners – Omaha Productions, ESPN, and CBS Sports. Peyton Manning's Omaha Productions will play a key role during the tour through both live event production and digital content creation.\n\"The team at Omaha could not be more excited to hit the road with our friends at Caesars this football season,\" said Omaha Productions Founder Peyton Manning. \"Alongside Caesars, we've designed an unforgettable li...