Business
Caesars Entertainment Launches its Newest Proprietary iGaming Platform, Horseshoe Online Casino
New online casino mobile app and online gaming platform pays homage to a legendary gaming brand with an elevated experience built for the seasoned casino
About this update from Caesars Entertainment, Inc.
[{"type":"text","content":"\nNew online casino mobile app and online gaming platform pays homage to a legendary gaming brand with an elevated experience built for the seasoned casino player\n\n LAS VEGAS--(BUSINESS WIRE)--\nA legendary casino brand known for providing unparalleled customer satisfaction is bringing its player-centric gaming experience to the online world. Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today announced the launch of Horseshoe Online Casino, a cutting-edge online casino app and desktop platform developed for the seasoned casino player.\n\nHorseshoe Online Casino builds on the legacy of the Horseshoe brand, a leader in providing exceptional gaming experiences since 1951 with a heritage that celebrates casino players who know what they want. Now live exclusively in Michigan with plans to expand into other jurisdictions where Caesars’ digital iGaming platforms are live, Horseshoe Online Casino leverages the vast network of world-class Caesars destinations throughout North America to deliver a rewarding experience that ties online gaming to Caesars’ industry-leading customer loyalty program, Caesars Rewards®.\n\n“The Horseshoe brand is anchored by a promise to put the player first,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital. “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”\n\nThe debut launch of Horseshoe Online Casino in Michigan is made possible through Caesars’ partnership with Sault Ste. Marie Tribe of Chippewa Indians. Those 21 and older in The Great Lakes State can now download the Horseshoe Online Casino app on iOS and Android or visit horseshoeonlinecasino.com to enjoy a dynamic online casino experience with a revolutionary multi-lobby navigation layout modeled after a real-life casino floor layout with curated lobbies dedicated to core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.\n\nAesthetically, Horseshoe Online Casino immerses players into a platform accentuated...