Business
CAESARS ENTERTAINMENT FORMS STRATEGIC PARTNERSHIP WITH PEYTON MANNING'S OMAHA PRODUCTIONS
Multiyear partnership taps Manning and Omaha Productions to conceive, create and produce digital content LAS VEGAS and LOS ANGELES, June 9, 2022 /PRNewswire/
About this update from Caesars Entertainment, Inc.
[{"type":"text","content":"Multiyear partnership taps Manning and Omaha Productions to conceive, create and produce digital content \nLAS VEGAS and LOS ANGELES, June 9, 2022 /PRNewswire/ -- Caesars Entertainment, Inc. (NASDAQ: CZR) (\"Caesars\"), the largest casino-entertainment company in the U.S., today announced a multiyear strategic partnership with Peyton Manning's Omaha Productions. Together, Caesars Sportsbook and Omaha Productions will launch the Omaha Audio Network, a full-service audio production network, a variety of new digital series developed specifically for Caesars Entertainment and Omaha Productions' social media channels, and a live event series later this year.\n\n \n \n \n \n \n \n\n \n\"All of us at Omaha are excited to expand the relationship and have Omaha create compelling original content in partnership with our teammates at Caesars,\" said Peyton Manning, Omaha Productions Founder. \"Caesars has already proven to be a great partner on the projects we have done together.\"\nLaunching later this year, The Omaha Audio Network's exciting podcast lineup will feature talent from a wide variety of sports and be available wherever sports fans enjoy their favorite podcasts. Through this strategic alliance, Manning and Omaha Productions will also serve as Executive Producers for a variety of new digital series that will live on Caesars Entertainment, Caesars Sportsbook, and Omaha social media channels. Series include \"Mayne on the Street\" with Caesars Sportsbook brand ambassador Kenny Mayne, \"Celeb Shots\" with Rachel DeMita, and \"One More Round\" with Cooper Manning.\nBuilding off the success of the 2022 Caesars Super Bowl party featuring Peyton and Eli Manning at Caesars Palace in Las Vegas, Caesars and Omaha will also create a live event series unique to members of Caesars' best-in-class loyalty program, Caesars Rewards. The live event series will give Caesars Rewards members the chance to interact directly with Omaha content creators and the Mannings at upcoming activations at select Caesars destinations across the country.\n\"This is not a sponsorship; it's a strategic partnership,\" said Sharon Otterman, Chief Marketing Officer at Caesars Digital. \"We'll collaborate with Peyton and Omaha to conceptualize, create and produce unique content in a way that only two leaders in the sports and entertainment space can. We look forward t...