Business
Caesars Entertainment Expands Partnership with National Football League
Caesars Becomes an Official Sports Betting Partner of the NFL and Renews Rights as Official Casino Sponsor of the NFL LAS VEGAS and RENO, Nev., April 15, 2021
About this update from Caesars Entertainment, Inc.
[{"type":"text","content":"Caesars Becomes an Official Sports Betting Partner of the NFL and Renews Rights as Official Casino Sponsor of the NFL\n\n\n LAS VEGAS and RENO, Nev., April 15, 2021 /PRNewswire/ -- Caesars Entertainment, Inc. (NASDAQ: CZR) (\"Caesars\" or \"the Company\") will become an Official Sports Betting Partner of the National Football League as part of an agreement that extends the groundbreaking partnership in which the Company became the League's first-ever casino sponsor.\n\n \n \n \n \n \n \n\n \nThe multi-year agreement, beginning with the upcoming 2021 NFL season, strengthens the partnership between two organizations, allowing Caesars to leverage NFL marks within the sports betting category and activate around retail and online sports betting, as well as engage fans with NFL-themed free-to-play games.\nCaesars Becomes an Official Sports Betting Partner of the NFL and Renews Rights as Official Casino Sponsor of the NFL\"We are thrilled to take our partnership with the National Football League to the next level,\" said Tom Reeg, CEO of Caesars Entertainment. \"Sports betting and online gaming are the next frontiers for our industry, and we are committed to being where the players are. This expanded relationship allows us to introduce new ways for fans to play alongside their favorite teams, tied into our industry-leading Caesars Rewards program.\" \nAs an Official Sports Betting Partner, Caesars will integrate relevant sports betting content directly into NFL Media properties, including NFL.com and the NFL App. Caesars will partner with the League to create content and opportunities for engagement for both its legal online sports betting operations and its expansive retail sportsbook locations across the country.\n\"We're excited to expand our partnership with Caesars to include the fast-growing area of legalized sports betting,\" said Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships. \"One of the world's largest gaming and entertainment companies, we look forward to continuing to work closely with Caesars to find new and innovative ways to engage with NFL fans.\"\nContinuing as the Official Casino Sponsor of the NFL, Caesars retains its exclusive casino rights to use NFL trademarks in its marketing and provide unique experiences for NFL fans using its more than 50 casino properties, celebrity ch...