Business
Caesars Entertainment and Genius Sports Strike Major NFL, Official Sports Data, and Fan Engagement Partnership
Multi-year agreement includes official sports data and data-driven digital advertising Caesars Entertainment to leverage Genius’ portfolio of official live
About this update from Caesars Entertainment, Inc.
[{"type":"text","content":"\n\nMulti-year agreement includes official sports data and data-driven digital advertising\n\n\nCaesars Entertainment to leverage Genius’ portfolio of official live data feeds for NFL, NASCAR and English Premier League content\n\n\n NEW YORK & LONDON--(BUSINESS WIRE)--\nGenius Sports Limited (NYSE:GENI) (“Genius Sports”) today announced a new strategic relationship with Caesars Entertainment (NASDAQ:CZR), the largest casino-entertainment company in the United States. Caesars Entertainment’s portfolio of casinos, sportsbooks and wagering entities will have access to Genius Sports’ entire official sports data content offering, including customer acquisition tools, and fan engagement solutions.\n\nCaesars owns and operates one of the pre-eminent worldwide sports trading and betting platforms powered by data science and analytics, proprietary development, and a global team.\n\nGenius Sports data feeds will support the Caesars trading and sportsbook platform by providing access to official NFL products, including official live sports data feeds. In addition, Genius Sports will become a programmatic advertising partner to Caesars Entertainment and supply its latest marketing technology to drive customer acquisition, engagement and retention for Caesars’ digital sportsbook and casino products.\n\nIn April 2021, Caesars Entertainment was selected as one of the NFL’s official sports betting partners. As an extension of that partnership, Caesars and Genius Sports now have entered into a deal to further Caesars’ official NFL-backed sportsbook offerings, by leveraging NFL official data, Next Gen Stats, and other offerings designed to ensure that its sportsbook users can always ‘Bet Like a Caesar’.\n\nAlongside NFL content exclusive to Genius Sports, Caesars Entertainment will gain access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, English Premier League, Argentinian and Colombian soccer, as well as Liga MX.\n\n“True to the Caesars experience, it’s our goal to treat our sports bettors like royalty,” said Kenneth Fuchs, Head of Sports, Caesars Entertainment. “We know how exciting NFL betting is for our players and through our partnership with Genius, we can now provide bettors with the live NFL data they need to make wagers like a true Caesar. We look forward to improving our NFL sportsb...