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New CableClix research reveals interest in local TV news is slowing cord-cutting growth
New CableClix research reveals interest in local TV news is slowing cord-cutting growth.
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[{"type":"text","content":"\n\n\n\nNew CableClix research reveals interest in local TV news is slowing cord-cutting growth\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nNew CableClix research reveals interest in local TV news is slowing cord-cutting growth\nPR Newswire\nWINCHESTER, Va., May 17, 2017\n\n\n\nWINCHESTER, Va., May 17, 2017 /PRNewswire/ -- New research into audience decisions about subscribing to cable TV, has revealed that access to local broadcast TV news is a major factor in people deciding to hold onto their cable subscriptions. The research, conducted for CableClix (OTCPK: CCLX) personalized TV technology, shows that the rate of increase of subscribers 'cutting the cord' is being hampered by audiences not wanting to lose access to local channels - even amongst younger age groups.\n\nThe research, conducted by Humankind Co with CableClix, investigated the viewing habits of a representative sample of the US population. It revealed that over 50% of cord-cutters (those who've cancelled cable subscriptions) and almost 50% of cord-nevers (those who've never subscribed to cable TV) said content from local broadcast channels (e.g. ABC, CBS, NBC, Fox, CW, Telemundo, Univision) was important to them: about 60% of cord-cutters and cord-nevers miss access to real-time news whereas only 25-30% miss sports.\n\nThe research also revealed that cord-cutting is not limited to millennials. In fact, 30% of those age 30-39 are cord-cutters and 11% are cord-nevers; and over 25% of those age 40-49 are cord-cutters. Despite the increase in streaming services offered by the major channels such as HBO, and newer contenders such as Netflix and Amazon, 70% of Americans still subscribe to cable TV.\n\nKris Domich, CableClix's CEO, said: \"The research has confirmed that - despite the plethora of options available to watch TV online - this piecemeal approach is leaving a big gap in what audiences want from streamed TV. CableClix's development of personalized TV, including access to local content - will enable audiences to watch all their favorite TV online, wherever they are in the US.\"\n\nThe whi...