Business
Renowned TV and Radio Personality, Former New York Prosecutor Judge Jeanine Pirro Partners with Byrna Technologies to Champion Its Non-Lethal Security Solutions
The Partnership Builds on the Early Success of Byrna's Celebrity Endorsement Marketing Strategy and Advances the Company's Mission to Make the World a Safer
About this update from Byrna Technologies, Inc.
[{"type":"text","content":"The Partnership Builds on the Early Success of Byrna's Celebrity Endorsement Marketing Strategy and Advances the Company's Mission to Make the World a Safer Place\nANDOVER, Mass., Dec. 8, 2023 /PRNewswire/ -- Byrna Technologies Inc. (\"Byrna\" or the \"Company\") (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced its strategic partnership with Judge Jeanine Pirro. Pirro, a longstanding advocate for self-defense options and a firearms practitioner, will feature Byrna on her national radio show and on various social media platforms over the coming months.\n\n \n \n \n \n \n \n\n \nDuring her time as a prosecutor in New York, Pirro was a champion for women impacted by domestic violence and worked to combat crimes against the elderly. When her time in the courtroom ended, Pirro continued to advocate for women and self-defense on Fox News and her own radio show. Pirro has captivated and grown her audience, currently co-hosting cable news' highest-rated program, The Five, on Fox News. Pirro's radio show alone attracts a daily listenership of over 45,000, and she has another 7.1 million followers across her social media channels.\n\"Judge Jeanine Pirro's background makes her the perfect partner for Byrna,\" said Byrna CEO Bryan Ganz. \"She wholeheartedly supports our mission to promote less-lethal alternatives, bringing a wealth of experience as a champion for self-defense and a staunch supporter of the Second Amendment. Our partnership with Sean Hannity has taught us that having a well-known and highly respected supporter of our mission truly makes a difference. With Judge Jeanine on board, we are confident that we will continue to extend our market reach. advancing our mission of providing a safe, reliable, and effective less-lethal alternative to civilians and law enforcement.\"\nJeanine Pirro stated: \"Reflecting on my experiences as a prosecutor and as a superior court judge, I believe that many of the cases I encountered could have had more favorable outcomes if Byrna's products had been deployed. The product developed by Bryan and his team not only aligns with the needs of my audience but also has the potential to make a significant impact on people's lives across the country. I look forward to working...