Business
Byrna Technologies Partners with 64-Year-Old Argentine Firearms Manufacturer, Bersa SA, to Capture the South American Less-Lethal Market
ANDOVER, Mass., Aug. 25, 2022 /PRNewswire/ -- Byrna Technologies Inc. (NASDAQ: BYRN) ("Byrna", "the Company", "we" or "us") is pleased to announce that the
About this update from Byrna Technologies, Inc.
[{"type":"text","content":"ANDOVER, Mass., Aug. 25, 2022 /PRNewswire/ -- Byrna Technologies Inc. (NASDAQ: BYRN) (\"Byrna\", \"the Company\", \"we\" or \"us\") is pleased to announce that the Company has entered into an agreement with Bersa SA to distribute Byrna's entire range of less-lethal personal self-defense products throughout South America.\n\n \n \n \n \n \n \n\n \nBersa SA, founded in Buenos Aires in 1958, is one of the largest privately owned corporations in Argentina and one of only two remaining firearms manufacturers in all of South America. As such, Bersa firearms are carried by the Argentine Armed Forces, the Argentine Federal Police and premier law enforcement agencies throughout Argentina and South America. Bersa currently sells its firearms, including its very popular \"Bersa Thunder 380\" and \"Bersa Thunder 9\" pistols, through a network of many hundreds of dealers throughout the region. \nBy partnering with such a well-respected and well-established firearms company as Bersa, Byrna gains immediate credibility in the South American market and instant access to dozens of police agencies and hundreds of dealers. In fact, through its partnership with Bersa, Byrna has been able to put on demonstrations for the Argentine Armed Forces as well as the Argentine Federal and Provincial Police.\nThis partnership came about when Bersa reached out to Byrna in an attempt to find an effective non-lethal option to add to their product line. While there is growing interest in non-lethal personal security devices globally, the need for this type of product is particularly acute in South America where it is difficult for most civilians to obtain and/or legally carry a firearm.\nIn Argentina, the waiting period to purchase a firearm can be more than six months. Conversely, there are no restrictions when it comes to either purchasing or carrying a Byrna. For this reason, Bersa believes that a safe, effective and reliable non-lethal alternative to a firearm, can fulfil a large demand that is currently going unmet. \nEven for those people that already own a firearm, the Byrna is an attractive option. In Argentina, 8.8% of the population (or almost 5.0 million people) own a firearm, however, there are only 200 conceal carry permits in the entire country. The Byrna offers these roughly 5.0 million firearms owners an effective self-defense option that they can ...