Business
Byrna Technologies Launches Media Partnership with Fox Sports Through iHeartMedia to Expand National Reach
Byrna Technologies Launches Media Partnership with Fox Sports Through iHeartMedia to Expand National Reach
About this update from Byrna Technologies, Inc.
[{"type":"text","content":"New campaign supports broader mainstream awareness across sports audiences\nANDOVER, Mass., May 28, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced a new media partnership with Fox Sports through iHeartMedia. The campaign is expected to launch in the coming weeks and is designed to introduce Byrna’s less-lethal personal security solutions to a broad, highly engaged sports audience across radio, digital, and television platforms. The partnership represent an important step in Byrna’s broader marketing evolution as the Company works to introduce its less-lethal personal security solutions to a broader range of people. The move reflects Byrna’s early steps to refine its messaging and media strategy around personal safety, protection and less-lethal self-defense, including reaching audiences who may not have historically considered personal security products but are looking for practical ways to protect themselves and their loved ones. As Byrna refines its media strategy, it is directing media investment toward nationally recognized voices with broader mainstream reach, while continuing to build a more accessible message around personal safety and maintaining a disciplined, performance-oriented approach to marketing. Through this partnership, Byrna expects to deploy advertising across more than 200 radio stations nationwide through Fox Sports Radio and Premiere Networks via iHeartMedia’s distribution platform, enabling the Company to reach a large and highly engaged audience of sports fans on well-known shows. The campaign is expected to include national radio and podcast integrations, supported by digital media placements designed to increase brand awareness and drive customer engagement. “By partnering with Fox Sports through iHeartMedia, we are expanding Byrna’s reach across a broad national sports-focused audience,” said Conn Davis, Chief Executive Officer of Byrna. “This campaign represents an important step in scaling brand awareness, improving customer education, and positioning Byrna as a more accessible personal safety solution, while enabling us to engage consumers in a targeted and measurable way.” Byrna expects this ...