Business
BuzzFeed, Inc. Announces Slate of New Initiatives for Advertisers at First-Ever Upfront Event
Rolls Out New Ways for Partners to Work with the Best Brands on the Internet, Across Food, News, and Entertainment Introduces “Catalyst” Creator Network Of
About this update from Buzzfeed, Inc.
[{"type":"text","content":"\nRolls Out New Ways for Partners to Work with the Best Brands on the Internet, Across Food, News, and Entertainment\n\nIntroduces “Catalyst” Creator Network Of More Than 100 Creators\n\nLaunches Exclusive Vertical Video Product “UpShots”\n\n NEW YORK--(BUSINESS WIRE)--\nBuzzFeed, Inc. (NASDAQ: BZFD), a premier digital media company for the most diverse, most online, and most socially engaged generations the world has ever seen, today announced a slate of new products spanning all of its brands at its first-ever Upfront event in Manhattan. BuzzFeed Founder and CEO Jonah Peretti, Chief Revenue Officer Edgar Hernandez, and leaders across BuzzFeed, Inc. discussed a range of new initiatives spanning BuzzFeed Entertainment, BuzzFeed News, HuffPost, Tasty, Complex and First We Feast. Today’s presentation positions BuzzFeed, Inc. as the best all-in-one solution for advertisers seeking to reach and inspire the broadest and most influential Gen Z and Millennial audiences on the Internet.\n\n“Just a few months after going public and acquiring Complex Networks, I’m excited to begin to share BuzzFeed, Inc.’s expanding story with the advertising community: ad solutions for vertical-first platforms like Reels and TikTok, two massive food brands that combine utility and entertainment, world-class news divisions, and unmatched influence and scale,” said BuzzFeed Founder and CEO Jonah Peretti. “We’re beginning to realize the benefits of the strategy we set out to pursue last year, and I’m thrilled to extend those to our advertising partners.”\n\n“The new BuzzFeed, Inc. offers advertisers influence at scale,” said BuzzFeed, Inc. Chief Revenue Officer Edgar Hernandez. “And we’re tackling the challenges everyone is seeing in the market today: leveraging reliable audience data, navigating the world of influencers and creators; and leaning into the platforms and formats our audience is going to next.”\n\nThe slate of announcements from BuzzFeed, Inc. today includes:\n\n\nCreators: A new, unified Creators network, Catalyst. Some of the biggest careers in media and culture have started at BuzzFeed and Complex Networks, and Catalyst will support and work with creators across every category, including Branded Video, Programmatic, Affiliate Marketing, Editorial, and more. Catalyst will seek to double the size of BuzzFeed, Inc.’s creator network - which no...