Business
Director/PDMR Shareholding
Burberry Group plc announced that directors Joshua Schulman and Kate Ferry were granted 41 ordinary shares each at nil cost under the Share Incentive Plan on December 11, 2025, with the share price used for calculation being £11.9808. This notification, made in accordance with UK Market Abuse Regulation, details the grant of these shares outside a trading venue. Disclaimer*

About this update from Burberry Group Plc
[{"type":"text","content":"\n\n \n \nBurberry Group plc (the \"Company\")\nDirector/PDMR Shareholdings\n \n \nThe Company announces that it has been notified of changes in the interest of directors and persons discharging managerial responsibilities (\"PDMRs\") in the Ordinary Shares of 0.05p each in the Company (\"Shares\"), as set out below.\n \nOn 11 December 2025, in accordance with the rules of the Burberry Group plc Share Incentive Plan (\"SIP\") the directors named below were granted Shares at nil-cost. The Share price used to calculate the number of Shares granted was £11.9808.\n \n \n\n\n\n\nDirectors/PDMRs\n\n\n\n\n\nNumber of Shares granted under\nthe SIP\n\n\n\n\nJoshua Schulman\n\n\n\n\n\n41\n\n\n\n\nKate Ferry\n\n\n\n\n\n41\n\n\n\n\n \n12 December 2025\n \nThe following disclosures are made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014 as it forms part of UK law.\n\n\n\n\n1\n\n\nDetails of the person discharging managerial responsibilities / person closely associated\n\n\n\n\na)\n\n\nName\n\n\nJoshua Schulman\n\n\n\n\n2\n\n\nReason for the notification\n\n\n\n\na)\n\n\nPosition/status\n\n\nChief Executive Officer\n\n\n\n\nb)\n\n\nInitial notification /Amendment\n\n\nInitial notification\n\n\n\n\n3\n\n\nDetails of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor\n\n\n\n\na)\n\n\nName\n\n\nBurberry Group plc\n\n\n\n\nb)\n\n\nLEI\n\n\n213800PE1KEFCNFR1R50\n\n\n\n\n4\n\n\nDetails of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted\n\n\n\n\na)\n\n\nDescription of the financial instrument, type of instrument\nIdentification code\n\n\nOrdinary shares of 0.05 pence each\n \n \nGB0031743007\n\n\n\n\nb)\n\n\nNature of the transaction\n\n\n \nGrant of an award of ordinary shares at nil cost under the Burberry Group plc Share Incentive Plan\n\n\n\n\nc)\n\n\nPrice(s) and volume(s)\n\n\n \n\n\n\n\nPrice(s)\n\n\nVolume(s)\n\n\n\n\nNil\n\n\n41\n\n\n\n\n \n \n\n\n\n\nd)\n\n\nAggregated information\n \n- Aggregated volume\n \n- Price\n \n\n\n \n\n\n\n\nAggregate Price\n\n\nAggregate Volume\n\n\nAggregate\nTotal\n\n\n\n\nNil\n\n\n41\n\n\nNil\n\n\n\n\n\n\n...