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BURBERRY INTRODUCES HERO ELIXIR DE PARFUM
Burberry presents Hero Elixir de Parfum, the next chapter in the Burberry Hero fragrance collection and a deeper exploration of the dualities within a man: power and sensitivity, vulnerability and strength, a quieter courage defined by self-awareness rather than display. Grounded, complex and real.
About this update from Burberry Group Plc
[{"type":"text","content":"A new expression of elegance and strength.","length":72,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Burberry presents Hero Elixir de Parfum, the next chapter in the Burberry Hero fragrance collection and a deeper exploration of the dualities within a man: power and sensitivity, vulnerability and strength, a quieter courage defined by self-awareness rather than display. Grounded, complex and real.","length":423,"tagName":"p"},{"type":"image","alt":"Burberry Logo","displaySize":"","headline":null,"caption":"Burberry Logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":65,"url":"https://media.zenfs.com/en/prnewswire.com/072c78da814986d866b0e6a077b59742"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/G0LX.a3j.1ZC0BgRMZTBGg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTExNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/072c78da814986d866b0e6a077b59742","width":400,"height":65}},"href":"https://mma.prnewswire.com/media/2872812/Burberry_Beauty_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Created by renowned perfumer Aurélien Guichard, Hero Elixir builds on the original Hero signature with a richer, more intense scent – a rediscovery, as Guichard describes it – and a return to Hero's iconic trio of cedarwoods, now with a darker, more sensual side.","length":337,"tagName":"p"},{"type":"text","content":"Revisiting Hero and its amber, smoky notes, Guichard enhances the woody character of the original with a blackened leather accord that deepens the amber further. Full of contrast and depth, Hero Elixir is a study in duality: warm, sensual and quietly powerful.","length":310,"tagName":"p"},{"type":"text","content":"The fragrance opens with tonka and vanilla for a soft, resinous warmth, while leather and the trio of cedarwoods anchor the scent with strength. The result is a sensual fragrance with a quiet, lasting intensity.","length":251,"tagName":"p"},{"type":"text","content":"OLFACTORY NOTES Top: Tonka and vanilla Heart: Leather and&nb...