Lifestyle
BUILD-A-BEAR "AFTER DARK" TURNS UP THE RIZZ THIS VALENTINE'S DAY WITH DEBUT OF SILVER FOX
This Valentine's Day, age isn't just a number — it's an asset, especially when it comes with silver fur. Build-A-Bear Workshop, the iconic retail brand known for "adding a little more heart to life," is debuting the Silver Fox plush as the newest addition to its After Dark collection, available exclusively online through the brand's popular 18+ Bear Cave microsite.
About this update from Build-a-bear Workshop, Inc.
[{"type":"text","content":"Explore the new plush collection gift sets on the brand's 18+ Bear Cave microsite, tapping into BookTok romantasy and modern charm culture","length":142,"tagName":"p","attribs":{}},{"type":"text","content":"ST. LOUIS, Feb. 3, 2026 /PRNewswire/ -- This Valentine's Day, age isn't just a number — it's an asset, especially when it comes with silver fur. Build-A-Bear Workshop, the iconic retail brand known for "adding a little more heart to life," is debuting the Silver Fox plush as the newest addition to its After Dark collection, available exclusively online through the brand's popular 18+ Bear Cave microsite.","length":433,"tagName":"p"},{"type":"image","alt":"Build-A-Bear "After Dark" Debuts Silver Fox Plush for Valentine's Day","displaySize":"","headline":null,"caption":"Build-A-Bear \"After Dark\" Debuts Silver Fox Plush for Valentine's Day","className":"","disableSlideshowImg":false,"size":{"original":{"width":225,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/bf58486409e53559ffb73c9f57cb52ab"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/xEMnh0fgV4R2D_2PIRwOUQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTc0NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/bf58486409e53559ffb73c9f57cb52ab","width":225,"height":400}},"href":"https://mma.prnewswire.com/media/2876104/Build_A_Bear_After_Dark_Debuts_Silver_Fox_Plush.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Sleek, salt-and-pepper furred, and full of undeniable allure, Silver Fox embodies the confident, grown-up energy that defines After Dark. From his sharp tuxedo styling to his martini-in-hand attitude, every detail sets the tone and makes him impossible to resist.","length":263,"tagName":"p"},{"type":"text","content":"The collection knows exactly who it's for — "kidults," adults who grew up with Build-A-Bear and now enjoy the brand through a more grown-up, playful lens. Silver Fox leads the lineup alongside fan favorites like the Lovable Lion, whose Rizzler Gift Set delivers king-of-the-jungle confidence with a tongue-in-cheek tee, jeans, black glasses, and white shoes. Cuddly Cougar returns this year as a new Romantasy Gift Set, inspired by BookTok favorites and complete with a plush book wristie and genre-nodding details.","length":529,"tagName":"p"},{"type":"text","content":...