Encore

P R E S S R E L E A S E

For Immediate Release

Contact:

Phil Kent, President

American Seniors Association HoldingGroup, Inc.

3700 Mansell Road, Suite 220

Alpharetta, GA 30022

(404) 226-3549

www.americanseniors.org

American Seniors Adds Encore Annuity andLife Marketing to Assist Members with Life Insurance

ALPHARETTA, GA, August 16, 2011 – AmericanSeniors Association Holding Group, Inc. (AMSA:PK) today announced that is hassigned Encore Annuity and Life Marketing Group’s to assist American SeniorAssociation members with life insurance.

“We are pleased to have the support ofEncore for our members,” said Phil Kent, American Seniors' President. “Encoreis committed to individual case management for its clients and this is anotherin a continuing series of new service providers that will allow us to offersuperior benefits and value to our members.”

Encore Annuity and Life Marketing Group isa national marketing organization with regional offices located across thecountry, doing business in 49 states. Encore Partner agency principals havecombined over 150 years of experience in the insurance industry. Encore offersoutstanding agent support, competitive contracts with over 30 of the top ratedinsurance carriers in the country and the Encore Experienceprogram.

Known nationally as "theconservative alternative to AARP,"  the American SeniorsAssociation works hard to fulfill its mission to provide seniors with thechoices, information, and services they need to live healthier, wealthierlives. Our members' dignity and security matter most to us, and that's whythousands of Americans every year turn to the American Seniors Association forthe help they need. We offer our members better choices to help with Medicareinsurance, prescription discounts, travel services, auto club services, and allthe services that seniors value.

Safe Harbor Statement

 
Information in this news release may contain statements about futureexpectations, plans, prospects or performance of American Seniors Association HoldingGroup, Inc. that constitute forward-looking statements for purposes of the SafeHarbor Provisions under the Private Securities Litigation Reform Act of 1995.The words or phrases "can be", "expects", "mayaffect", "believed", "estimate", "project" andsimilar words and phrases are intended to identify such forward-lookingstatements. American Seniors Association Holding Group, Inc. cautions you thatany forward-looking information provided by or on behalf of American SeniorsAssociation Holding Group, Inc. is not a guarantee of future performance. Noneof the information in this press release constitutes or is intended as an offerto sell securities or investment advice of any kind. American SeniorsAssociation Holding Group, Inc.'s actual results may differ materially fromthose anticipated in such forward-looking statements as a result of variousimportant factors, some of which are beyond American Seniors AssociationHolding Group, Inc.'s control. In addition to those discussed in AmericanSeniors Association Holding Group, Inc.'s press releases, public filings, andstatements by American Seniors Association Holding Group, Inc.'s management,including, but not limited to, American Seniors Association Holding Group,Inc.'s estimate of the sufficiency of its existing capital resources, AmericanSeniors Association Holding Group, Inc.'s ability to raise additional capitalto fund future operations, American Seniors Association Holding Group, Inc.'sability to repay its existing indebtedness, the uncertainties involved inestimating market opportunities, and in identifying contracts which matchAmerican Seniors Association Holding Group, Inc.'s capability to be awardedcontracts. All such forward-looking statements are current only as of the dateon which such statements were made. American Seniors Association Holding Group,Inc. does not undertake any obligation to publicly update any forward-lookingstatement to reflect events or circumstances after the date on which any suchstatement is made or to reflect the occurrence of unanticipated events.

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CONTACT:

Contact:

Phil Kent, President

American Seniors Association HoldingGroup, Inc.

3700 Mansell Road, Suite 220

Alpharetta, GA 30022

(404) 226-3549

www.americanseniors.org