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The 3-Wheel Movement is upon us, Fueled by Can-Am On-Road and its Lineup of Incredibly Fun Vehicles
The 3-Wheel Movement is upon us, Fueled by Can-Am On-Road and its Lineup of Incredibly Fu...

About this update from Brp, Inc.
[{"type":"text","content":"\n \n \n \n The 3-Wheel Movement is upon us, Fueled by Can-Am On-Road and its Lineup of Incredibly Fun Vehicles\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n VALCOURT, QC\n \n ,\n \n Aug. 11, 2021\n \n /CNW Telbec/ - The Can-Am On-Road brand at BRP (TSX: DOO) (NASDAQ: DOOO) has some serious momentum heading into 2022, driven by an ongoing commitment to change the face of riding. It is part of the brand's quest to open the road to everyone, and it is working. Today, Can-Am is growing faster than every other manufacturer in the on-road riding industry and accomplishing significant milestones along the way, including some enviable numbers in\n \n North America\n \n :\n \n \n \n \n \n \n \n \n \n \n More than 50% of Can-Am Ryker owners are new entrants to the market\n \n \n 33% of Can-Am Ryker owners are female, which is far greater than the industry average\n \n \n 49% of Can-Am Ryker owners are from diverse communities\n \n \n 38,000+ people have completed Can-Am Rider Education classes since it launched\n \n \n The Can-Am\n \n Women of On-Road\n \n community has more than 10,000 \"Wind Sisters\"\n \n \n \n All of that progress is driven by a lineup of vehicles that cater to different riding preferences and personalities, as well as programs grounded in the essence of inclusivity and community.\n \n \n \"We are on a mission to democratize the open road,\" said\n \n Martin Ethier\n \n , Global Marketing Director,\n \n Can-Am On-Road\n \n . \"More people from more diverse backgrounds are discovering the joy of hitting the road on a ride like no other, and it's great to welcome them – and all future Can-Am riders from all over the world – into our family of passionate riders.\"\n \n \n At the heart of it all is an incredibly fun lineup of three-wheel vehicles built for fun and stability, that enables people with varying skill levels to experience the thrill of riding.\n \n \n Part of that is an all-new 2022 Can-Am Ryker Rally, which has been transformed for enhanced ruggedness and capability, and is built for a...